- 創新與創業管理（第11輯）：科技管理與科技創業
- 陳勁 高建主編
- 120字
- 2019-10-31 10:36:16
Product Modular Organization and Competition Upgrading Choice of Chinese Manufacturing Enterprises
（School of Business Administration, South China University of Technology, Guangzhou 510640, China）
Abstract:Based on two dimensions of modular product's characteristic, namely interface openness and technology stability, and combining with typical cases, this paper illustrates the capability requirements for product system integrators, assemblers and modular-makers in different types of modularized product hierarchy.And it analyzes Chinese manufacturing enterprises' competition spaces, and proposes the corresponding international competition strategies.And then, through discussing the dynamic organization change in product modularization, it further explores the competition strategies and the capability expanding directions for the enterprises at different manufacturing layers.
Key words: modular organization; product modularization; enterprise ability; product competition; competition strategy