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第1章 Business school

Li Yuchun,the Ambassador for the “Yu Mi Loving Fund”

李宇春魅力

——玉米愛心基金

Chinese pop singer Li Yuchun is helping to spearhead a new fund to help children with leukaemia.

The winner of the Super Girl singing contest last year has been chosen as the ambassador for the “Yu Mi Loving Fund” of the Chinese Red Cross Foundation(CRCF). It is designed to raise money for China’s impoverished leukaemia stricken children,whose families are burdened by expensive medical bills and can do little but wait to die.

Around 160 fans of Li came from all over the country,including some from HongKong,to participate in the ceremony for the launch of the fund in Beijing. The fans,including teenagers,middle-aged and elderly people,vied with one another to put donations into a big red box,and then got a T-shirt as a souvenir from the hands of Li. Some of them even donated many times,contributing all the money in their wallets,to get more chances to get up close to their idol.

“Li Yuchun has unimaginable influence among Chinese people,however young or old,male or female,” said Wang Rupeng,general-secretary of CRCF. He said his foundation had invited Li to serve as the image spokeswoman for the “Little Angel Fund,” that is also designed to help poor children with leukaemia late last year.

“When the news was published,the website of CRCF was soon jammed and broke down many times as too many fans piled up to donate money on the request of their idol.”Wang recalled.

“The telephone lines of my foundation were also engaged all the time as those who could not log on to the Web asked us how to send their money via remittance. “Many fans even traveled a long distance to go to the foundation with their donations.”

At present,CRCF has received more than 6000 donations from fans totaling 400000yuan(US$50000). The donations have been helping 31 poor children hit by leukaemia,Wang said. “Given the huge influence of Li,CRCF decided to set up the special YuMi Loving Fund,hoping that more fans can take part in the charity move.” Wang said.

Li,the 22-year-old,who wore little make up for the launch,said at the ceremony,“It does not need many words here. Let us take action.”

中國流行歌手李宇春正在建立一個新的基金來幫助患有白血病的兒童。

去年超級女聲冠軍被選為中國紅十字基金會(CRCF)的“玉米愛心基金”的大使。“玉米愛心基金”是一個自愿為中國貧困的白血病孩子籌集資金的組織。這些患兒的家庭面對昂貴的醫藥費,除了坐以待斃,其他的什么也做不了。

全國各地的160多位李宇春的歌迷(玉米),包括一些香港歌迷參加了在北京舉辦的發起儀式。這些玉米包括十幾歲的青年,中年,老年人,他們爭先恐后的將捐贈品放入一個紅色的大盒子,李宇春送給每人一件T恤,作為紀念。一些人連續捐了許多次,把他們錢包里的錢都捐出來了,為的是得到更多接近他們的偶像的機會。

中國紅十字基金會秘書長王汝鵬說:“無論男女老少,李宇春在中國人心中擁有超乎想象的影響力。” 他還說,他的基金會邀請李宇春當“小天使基金”的形象代言人,該基金也是用于去年下半年幫助貧困的白血病兒童的。

王回憶說:“當發布了這個消息后,中國紅十字基金會網站的點擊率馬上暴漲,網頁需要不斷刷屏才能打開,因為太多的歌迷響應他們偶像的號召,爭先恐后地要捐款。”

“我們基金會的電話也一直很忙,因為那些打不開網頁的人都打電話來咨詢匯款方式。許多玉米曾經不遠萬里親自到基金會來捐贈。”

王說,目前,中國紅十字基金會已經從玉米那里收到6,000多筆捐贈,總計40萬元人民幣(約5萬多美元)。這些捐贈已經投入使用,正在幫助31個白血病患兒。因為李宇春的巨大影響力,中國紅十字基金會決定成立 “玉米愛心基金”,希望有更多玉米加入到慈善團隊中來。

今年22歲的李宇春身穿專門為這次活動設計的衣服,出席了儀式并號召:“這里不需要太多的語言,讓我們行動起來吧。”

核心單詞

ambassador [Am5bAsEdE] n. 大使;使節

spearhead [5spiEhed] v. 當……的先鋒;帶頭

leukaemia [lju:5ki:miE] n.白血病

souvenir [5su:vEniE] n. 紀念品,紀念物

ceremony [5serimEni] n. 儀式,典禮

財經知識一點通

形象代言人(celebrity)

是指為企業或組織的贏利性或公益性目標而進行信息傳播服務的特殊人員。代言人可以存在于商業領域,也可以出現于政府組織的活動中。

慈善團體(charity)

各種以社會慈善事業為目的的團體,如孤兒院、養老院、免費醫院等。最初的慈善團體多為宗教組織的一個分支,以后才發展成以私人捐獻財產直接為慈善事業的團體形式。現由國家撥款建立的慈善機構或屬于教會的慈善機構屬于公法人,其余則屬于私法人。

翻譯行不行

It is designed to raise money for China’s impoverished leukaemia stricken children,whose families are burdened by expensive medical bills and can do little but wait to die.

Some of them even donated many times,contributing all the money in their wallets,to get more chances to get up close to their idol.

At present,CRCF has received more than 6000 donations from fans totaling 400000yuan(US$50000).

品牌:博集天卷
上架時間:2012-04-17 10:09:52
出版社:陜西師范大學出版社
本書數字版權由博集天卷提供,并由其授權上海閱文信息技術有限公司制作發行

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