Giving visual rewards

An important factor in building an emotional connection between humans is to give visual cues, such as body language. When a person winks at another person, the visual indicator of winking is confirmation that the one person likes or approves of the other person. Through this visual cue the emotional connection between these two humans is strengthened, and in the same way visual cues such as micro-interactions and anticipation design can improve the emotional connection between the user and the website.