目錄(206章)
倒序
- coverpage
- Title Page
- Copyright
- UX for the Web
- Credits
- About the Authors
- About the Authors
- About the Reviewer
- www.PacktPub.com
- Why subscribe?
- Customer Feedback
- Preface
- What this book covers
- What you need for this book
- Who this book is for
- Conventions
- Reader feedback
- Customer support
- Downloading the color images of this book
- Errata
- Piracy
- Questions
- The Fundamentals of UX
- UX from the early 20th century
- 360° of UX
- Design thinking and human-centered design (HCD)
- User-centered design (UCD)
- Software development methodologies
- Lean UX versus Agile UX
- UX and design disciplines
- The unique attributes of UX and UI
- Summary
- Stand Out from Your Competitors
- Branding in modern times
- Case study - brand identity versus brand image - Jeep
- Branding - visuals
- Branding - personality
- Branding - relationship
- How UX differentiates a brand from competitors
- Conducting a competitor UX analysis
- Case study - competitor UX analysis of fast food brands
- B2B versus B2C
- Case study - B2C and UX
- Case study - B2B and UX
- Summary
- Creating an Emotional Connection with the User
- Creating a digital personality the user can relate to
- Speaking a clear language
- Keeping the tone relevant
- Being as human as possible
- Giving visual rewards
- Incorporating micro-interactions in the UI
- Making the UI discoverable and giving incentives
- Giving guidance through anticipation design
- Entertaining by providing useful information
- Establishing trust and credibility
- Summary
- Best Practices for Usability Within the User Interface (UI)
- Introduction to UI
- Color psychology
- The color wheel
- Warm and cool colors
- Color symbolism
- Case study 1 - blue street lighting in Glasgow Scotland
- Case study 2 - blue lighting in railway stations in Japan
- Color and web accessibility
- Best design practices
- Google's Material Design guidelines
- iOS Human Interface Guidelines
- Case Study - UI design for websites
- Brief for the MTH website
- UI design
- Language and semiotics
- Best practices for effective iconography
- Case study: languages versus flags
- Summary
- Set a Solid Foundation - Research and Analyze
- Defining and categorizing research
- Understanding qualitative versus quantitative research
- Deciding when to conduct research
- Describing UX research methods
- Setting up a research plan
- Deciding on a problem statement
- Exploring prior knowledge and literature
- Planning research methods and logistics
- Turning your problem statement into measurable metrics
- Choosing a research method
- Planning research logistics and creating checklists
- Conducting a pilot test
- Conducting the study
- Analyzing data
- Presenting results
- Doing expert analyses
- Heuristic analysis
- Content audit
- Using qualitative techniques
- Interviews
- Tips for interviewing
- Observation
- Tips for observation
- Content analysis
- Ethnography example - a financial services broker portal
- Using quantitative techniques
- Using statistics
- Deciding which statistical test to use
- Summary
- Create a UX Strategy - Users and Content
- Creating personas to guide your UX strategy
- Characteristics of a useful persona
- Building a solid information architecture
- Card sorting
- How to conduct a card sorting exercise
- Case study - Leadtrekker footer evaluation
- Constructing a sitemap
- Steps to creating a solid sitemap
- Creating user journeys
- Key components of a user journey
- Four steps in creating an effective user journey
- Case study - Book Galaxy online book retailer
- Creating task flows
- Key components of a well-constructed task flow
- Example of a task flow
- Summary
- Bring Your UX Strategy to Life with Wireframes and Prototypes
- Setting up moodboards and storyboards
- Defining moodboards
- Creating a moodboard
- Defining storyboards
- Creating a storyboard
- Case study - creating a storyboard
- Deciding what when and how to prototype
- Choosing what and when to prototype
- Choosing how to prototype
- Creating wireframes and interactive prototypes
- Prototyping tools
- Creating a wireframe
- Designing the interface
- Components of a wireframe
- Components of a wireframing tool
- An example website - Etsy
- A note about responsiveness
- A typical wireframing process
- Best practices for wireframing
- Creating an interactive prototype
- Best practices for creating interactive prototypes
- Version control
- Setting up a pattern library
- Designing for responsiveness and accessibility
- Summary
- Building Your Product - Devices Browsers and Assistive Technologies
- Understanding the importance of responsive accessible and universal design
- Designing for varied technologies
- Designing for input and output
- Designing responsively
- Designing for different browsers and operating systems
- Designing for accessibility and assistive technologies
- Using universal design principles to guide design
- Testing your designs on multiple technologies
- Summary
- Optimize your UX Strategy with Iterative User Testing
- Maximizing the value of user testing
- Planning conducting and analyzing usability tests
- Planning usability tests
- Designing the test - formulating goals and structure
- Designing tasks and metrics
- Planning questions and observation
- Preparing the script
- Securing a venue and inviting clients and team members
- Recruiting participants
- Setting up the hardware software and test materials
- Conducting usability tests
- Best practices for facilitating usability sessions
- Analyzing and reporting on usability tests
- Reporting the results of a usability test
- Variations on usability testing
- Applying analytics effectively-constructing a useful A/B test
- Using analytics with A/B testing
- Summary
- The Basics and Benefits of Web Accessibility
- Defining web accessibility
- Catering for different types of temporary and permanent special needs
- Catering for visual disabilities
- Catering for auditory disabilities
- Catering for motor/mobility disabilities
- Catering for cognitive/intellectual disabilities
- Catering for neurological disabilities
- Benefits of ensuring your product is accessible
- Legal implications for non-accessible products
- Assistive technology and the role it plays in developing for accessibility
- Testing for accessibility
- Summary
- A Practical Guide to Web Accessibility
- Where to start with web accessibility?
- Practical guidelines for analyzing a website's web accessibility status
- An overview of the WCAG 2.0
- Perceivable
- Operable
- Understandable
- Robust
- An overview of WAI-ARIA
- Roles
- Properties and states
- Web accessibility requirements from a design perspective
- Case Study - Booking.com analysis of design requirements for WCAG 2.0
- Before we part ways
- Summary 更新時間：2021-07-08 10:13:03
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