最新章節
- Reference
- 10.10 Review and Discussion
- 10.9 Message Encoding Strategies for an International Business Contract
- 10.8 Message Encoding Strategies for Negotiation
- 10.7 Negotiation Styles and Guideline in Five Countries
- 10.6 Language Strategies for Face-to -Face Negotiating
品牌：清華大學
上架時間：2019-10-24 18:02:26
出版社：清華大學出版社
本書數字版權由清華大學提供，并由其授權上海閱文信息技術有限公司制作發行
- Reference 更新時間：2019-10-24 19:22:54
- 10.10 Review and Discussion
- 10.9 Message Encoding Strategies for an International Business Contract
- 10.8 Message Encoding Strategies for Negotiation
- 10.7 Negotiation Styles and Guideline in Five Countries
- 10.6 Language Strategies for Face-to -Face Negotiating
- 10.5 Communication Strategies for Negotiation across Cultures
- 10.4 Negotiating Styles
- 10.3 Cultural Responsive Strategies for cross Cultural Negotiation
- 10.2 Cross Cultural Negotiating Process
- 10.1 Cross Cultural Negotiating Environment
- Chapter 10 Negotiation Communication across Cultures
- Reference
- 9.9 Review and Discussion
- 9.8 Message Encoding Strategies for an Advertising Plan
- 9.7 Media Strategies for Advertising Communication
- 9.6 Cross Cultural Advertising Communication Styles
- 9.5 Lingual Codes in cross Cultural Advertising Communication
- 9.4 The Message Creative Strategy for Advertising
- 9.3 A Model of cross Cultural Advertising Communication Strategies
- 9.2 A Paradigm for cross Cultural Advertising Communication
- 9.1 Communication Environment
- Chapter 9 Advertising Communication across Cultures
- Reference
- 8.9 Review and Discussion
- 8.8 Message Encoding Strategies for Marketing Plans
- Appendix
- 8.7 Persuasive Strategies and the Function of Sales Letters
- 8.6 Strategies for Establishing Business Relations
- 8.5 Lingual Codes in cross Cultural Marketing Communication
- 8.4 Cultural Codes in cross Cultural Marketing Messages
- 8.3 A Model of cross Cultural Marketing Communication Strategies
- 8.2 A Paradigm for cross Cultural Marketing Communication
- 8.1 Communication Environment
- Chapter 8 Marketing Communication across Cultures
- Reference
- 7.7 Review and Discussion
- 7.6 Discourse Structuring Strategies for Email
- 7.5 Discourse Structuring Strategies for Business Reports
- 7.4 Discourse Structuring Strategies for Memoranda
- 7.3 Discourse Structuring Strategies for Business Letters
- 7.2 Structuring Macro Discourses
- 7.1 Discourse Structure Analyses
- Chapter 7 Discourse Structuring Strategies
- Reference
- 6.6 Review and Discussion
- 6.5 Message Transforming: From Visual to Verbal Messages
- 6.4 Strategies for Effective Business Presentation across Cultures
- 6.3 Encoding Rules of Nonverbal Communication
- 6.2 Rule Systems in Verbal Codes
- 6.1 A Paradigm for Encoding and Decoding Messages
- Chapter 6 A Paradigm for Encoding and Decoding Messages
- Reference
- 5.7 Review and Discussion
- 5.6 Vague Language Strategies for cross Cultural Business Communication
- 5.5 Language Formality in cross Cultural Business Communication
- 5.4 Language Strategies for Written Communication
- 5.3 Language Strategies for Maintaining Face in Communication
- 5.2 Politeness Principles
- 5.1 Co-operative Principles
- Chapter 5 Language Strategies
- Reference
- 4.8 Review and Discussion
- 4.7 Context and Cross Cultural Business Communication Strategies
- 4.6 Contextual Framework of Cross Cultural Business Communication
- 4.5 Relations between Culture Language and Communication
- 4.4 Dynamic Model of Languageand Culture
- 4.3 Representation Model of the World of Experience
- 4.2 Relations between Language and Culture
- 4.1 Functions and Structures of Language
- Chapter 4 Language Culture and cross Cultural Communication Strategies
- Reference
- 3.12 Review and Discussion
- 3.11 Culture and Communication Strategies for Building Business Relations
- 3.10 Culture Determinates Communication Styles and Language Strategies
- 3.9 A Framework of Strategies for Business Communication across Cultures
- 3.8 Cultures Synergizing Organizational Growth Strategies
- 3.7 Cultural Elements of International Business Strategies
- 3.6 Cultures Determining Formulation of International Business Strategies
- 3.5 Organizational Culture Determining Internal Strategic Selection
- 3.4 Relations between Cultures and International Strategies of Organizations
- 3.3 Organizational Cultures
- 3.2 Dimensions and Theoretical Frameworks of Cultures
- 3.1 Definitions and Elements of Cultures
- Chapter 3 Culture Organizational Culture and Communication Strategies
- Reference
- 2.10 Review and Discussion
- 2.9 Communication Strategies Based on Business and Corporate Strategies
- 2.8 Framework for Inter-organizational Communication Strategies
- 2.7 Communication Strategies
- 2.6 Relations between Strategies and Communication
- 2.5 An Integrated Model of International Corporate and Business Strategies
- 2.4 International Corporate and Business Strategies
- 2.3 Business Strategies
- 2.2 Corporate Strategies
- 2.1 Definition and Categories of Strategies
- Chapter 2 Organizational Strategies and Communication Strategies
- Reference
- 1.8 Review and Discussion
- 1.7 A Conceptual Paradigm for Business Communication across Cultures
- 1.6 Contextual Elements of Business Communication
- 1.5 Context of Business Communication: Global Business Environment
- 1.4 A Paradigm for Business Communication
- 1.3 Elements of Communication
- 1.2 Purposes and Principles of Communication
- 1.1 Definition of Communication
- Chapter 1 Defining a Paradigm for Business Communication across Cultures
- Introduction
- Acknowledgements
- Preface 3
- Preface 2
- Preface 1
- About the author
- 版權信息
- 封面
- 封面
- 版權信息
- About the author
- Preface 1
- Preface 2
- Preface 3
- Acknowledgements
- Introduction
- Chapter 1 Defining a Paradigm for Business Communication across Cultures
- 1.1 Definition of Communication
- 1.2 Purposes and Principles of Communication
- 1.3 Elements of Communication
- 1.4 A Paradigm for Business Communication
- 1.5 Context of Business Communication: Global Business Environment
- 1.6 Contextual Elements of Business Communication
- 1.7 A Conceptual Paradigm for Business Communication across Cultures
- 1.8 Review and Discussion
- Reference
- Chapter 2 Organizational Strategies and Communication Strategies
- 2.1 Definition and Categories of Strategies
- 2.2 Corporate Strategies
- 2.3 Business Strategies
- 2.4 International Corporate and Business Strategies
- 2.5 An Integrated Model of International Corporate and Business Strategies
- 2.6 Relations between Strategies and Communication
- 2.7 Communication Strategies
- 2.8 Framework for Inter-organizational Communication Strategies
- 2.9 Communication Strategies Based on Business and Corporate Strategies
- 2.10 Review and Discussion
- Reference
- Chapter 3 Culture Organizational Culture and Communication Strategies
- 3.1 Definitions and Elements of Cultures
- 3.2 Dimensions and Theoretical Frameworks of Cultures
- 3.3 Organizational Cultures
- 3.4 Relations between Cultures and International Strategies of Organizations
- 3.5 Organizational Culture Determining Internal Strategic Selection
- 3.6 Cultures Determining Formulation of International Business Strategies
- 3.7 Cultural Elements of International Business Strategies
- 3.8 Cultures Synergizing Organizational Growth Strategies
- 3.9 A Framework of Strategies for Business Communication across Cultures
- 3.10 Culture Determinates Communication Styles and Language Strategies
- 3.11 Culture and Communication Strategies for Building Business Relations
- 3.12 Review and Discussion
- Reference
- Chapter 4 Language Culture and cross Cultural Communication Strategies
- 4.1 Functions and Structures of Language
- 4.2 Relations between Language and Culture
- 4.3 Representation Model of the World of Experience
- 4.4 Dynamic Model of Languageand Culture
- 4.5 Relations between Culture Language and Communication
- 4.6 Contextual Framework of Cross Cultural Business Communication
- 4.7 Context and Cross Cultural Business Communication Strategies
- 4.8 Review and Discussion
- Reference
- Chapter 5 Language Strategies
- 5.1 Co-operative Principles
- 5.2 Politeness Principles
- 5.3 Language Strategies for Maintaining Face in Communication
- 5.4 Language Strategies for Written Communication
- 5.5 Language Formality in cross Cultural Business Communication
- 5.6 Vague Language Strategies for cross Cultural Business Communication
- 5.7 Review and Discussion
- Reference
- Chapter 6 A Paradigm for Encoding and Decoding Messages
- 6.1 A Paradigm for Encoding and Decoding Messages
- 6.2 Rule Systems in Verbal Codes
- 6.3 Encoding Rules of Nonverbal Communication
- 6.4 Strategies for Effective Business Presentation across Cultures
- 6.5 Message Transforming: From Visual to Verbal Messages
- 6.6 Review and Discussion
- Reference
- Chapter 7 Discourse Structuring Strategies
- 7.1 Discourse Structure Analyses
- 7.2 Structuring Macro Discourses
- 7.3 Discourse Structuring Strategies for Business Letters
- 7.4 Discourse Structuring Strategies for Memoranda
- 7.5 Discourse Structuring Strategies for Business Reports
- 7.6 Discourse Structuring Strategies for Email
- 7.7 Review and Discussion
- Reference
- Chapter 8 Marketing Communication across Cultures
- 8.1 Communication Environment
- 8.2 A Paradigm for cross Cultural Marketing Communication
- 8.3 A Model of cross Cultural Marketing Communication Strategies
- 8.4 Cultural Codes in cross Cultural Marketing Messages
- 8.5 Lingual Codes in cross Cultural Marketing Communication
- 8.6 Strategies for Establishing Business Relations
- 8.7 Persuasive Strategies and the Function of Sales Letters
- Appendix
- 8.8 Message Encoding Strategies for Marketing Plans
- 8.9 Review and Discussion
- Reference
- Chapter 9 Advertising Communication across Cultures
- 9.1 Communication Environment
- 9.2 A Paradigm for cross Cultural Advertising Communication
- 9.3 A Model of cross Cultural Advertising Communication Strategies
- 9.4 The Message Creative Strategy for Advertising
- 9.5 Lingual Codes in cross Cultural Advertising Communication
- 9.6 Cross Cultural Advertising Communication Styles
- 9.7 Media Strategies for Advertising Communication
- 9.8 Message Encoding Strategies for an Advertising Plan
- 9.9 Review and Discussion
- Reference
- Chapter 10 Negotiation Communication across Cultures
- 10.1 Cross Cultural Negotiating Environment
- 10.2 Cross Cultural Negotiating Process
- 10.3 Cultural Responsive Strategies for cross Cultural Negotiation
- 10.4 Negotiating Styles
- 10.5 Communication Strategies for Negotiation across Cultures
- 10.6 Language Strategies for Face-to -Face Negotiating
- 10.7 Negotiation Styles and Guideline in Five Countries
- 10.8 Message Encoding Strategies for Negotiation
- 10.9 Message Encoding Strategies for an International Business Contract
- 10.10 Review and Discussion
- Reference 更新時間：2019-10-24 19:22:54
