How UX differentiates a brand from competitors

SWOT analysis is a traditional marketing methodology used in strategic business planning to identify internal and external factors that can influence the company's goals; these factors can be divided into STRENGTHS, WEAKNESSES, OPPORTUNITIES, and THREATS. The first two factors are based on the internal resources, such as financial resources, employees, patents, and copyrights, that are available to the company to utilize company strengths and improve weaknesses. The last two factors are based on external influences, such as market trends, demographics, environmental and economic regulations, which affect all companies.

For a UX SWOT analysis, the traditional SWOT analysis is used as the foundation, and UX components are analyzed accordingly. From the preceding diagram, the STRENGTHS and WEAKNESSES are of your own website, for example, the search functionality is easy to use and provides accurate search results, while the fact that your website is not responsive will have a negative impact on the overall experience.

Your competitor's weakness is an opportunity for you to stand out and provide a better experience, for example, if your website complies with accessibility standards and allows a wider variety of people to access it. In the same way your competitor's strengths can be real threats, for example, if your website's page loads are not optimized, users would much rather go to your competitor's website.