About the Author

Branko Ajzele was born in January 1983 and lives in Osijek, Croatia. He is a husband, father of two, book author, and software developer. He holds a faculty degree in electrical engineering. He loves all things digital and makes a living out of software development.

Branko has years of hands-on experience in full-time software development and team management and specializes in e-commerce platforms. He has worked with Magento since 2008, knee-deep since its very first beta version. He is regularly in touch with modern software development technologies.

He has strong technical knowledge and is able to communicate technicalities clearly with strong direction. He feels comfortable proposing alternatives to demands that he feels can be improved, even when this means pulling a late shift to meet deadlines.

Branko holds several IT certifications such as Zend Certified Engineer (ZCE PHP), Magento Certified Developer (MCD), Magento Certified Developer Plus (MCD+), and Magento Certified Solution Specialist (MCSS).

Instant E-Commerce with Magento: Build a Shop by Packt Publishing was his first Magento-related book oriented toward Magento newcomers, after which he decided to write Getting Started with Magento Extension Development for developers. His third book, Magento 2 Developer's Guide, covers Magento 2 e-commerce platform development.

He currently works as a full-time contractor for Lab Lateral Ltd.—an award-winning team of innovative thinkers, artists, and developers, specializing in customer-centric websites, digital consultancy, and marketing—as the lead Magento developer and head of the Lab's Croatia office.

Branko was crowned E-commerce Developer of the Year by Digital Entrepreneur Awards in October 2014 for his excellent knowledge and expertise in e-commerce development. His work is second to none, and is truly dedicated to helping the Lab Lateral Ltd. team and fellow developers across the world.