State of digital maturity

We define digital maturity based on whether an organization has appointed or is in the process of appointing a Chief Digital Officer (CDO). The year 2016 has seen the automotive (76% respondents mention having a CDO or in the process of appointing one) and public sectors (73%) at the top of the leaderboard in digital maturity based on this criteria. These sectors had been laggards in 2015. Increased adoption of digital for citizen services and inclusion justifies the top rank for the public sector.