Open-answer questions

The objective of these types of questions is to know more about the participant without guiding the answers. We will try to ask objectively for a subject without providing possible answers. The participant will answer these type of questions with open-ended answers, so it will be easier to know more about how that participant thinks and which aspects are proving more or less satisfactory.

While the advantage of this kind of questions is that you will gain a lot of insights and new ideas, the con is the cost of managing big amounts of data. So, these types of questions will be more useful when the number of participants is reduced.

Here are some examples of open-answer questions:

• How often have you used our customer service?
• How was your last purchase experience on our platform?