Introduction to Data Mining and Predictive Analytics

IBM SPSS Modeler is an interactive data mining workbench composed of multiple tools and technologies to support the entire data mining process. In this first chapter, readers will be introduced to the concepts of data mining, CRISP-DM, which is a recipe for doing data mining the right way, and a case study outlining the data mining process. The chapter topics are as follows:

• Introduction to data mining
• CRISP-DM overview
• The data mining process (as a case study)