Preface

Customer Relationship Management (CRM) systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.

In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you how to design successful CRM systems for your clients.

Fatouretchi, the founder of the Academy4CRM institute, draws on his experience of over 20 years and 200 CRM implementations worldwide. Bringing CRM up to date, The Art of CRM shows you how to add AI and machine learning to your CRM, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions.

If you're looking for an expert guide to real-world CRM implementations, this book is for you.