官术网_书友最值得收藏!

Choosing a slogan for your website

An Office Live Small Business website's slogan is really just its tagline; so I'll use the terms interchangeably. Successful businesses use catchy taglines to reinforce their brands. What comes to mind when you hear "Just do it!"? Nike. How about "Don't Leave Home Without It"? American Express. And "Eat Fresh"? Subway, of course.

See? People subconsciously associate taglines with brands or products. Come to think of it, the whole point of building your website is to reinforce your brand. Naturally, a good tagline will go a long way towards achieving your goal.

While a tagline sounds like a no-brainer, not every business has one. If you don't, you're not alone. After all, you can't spend a few million dollars to come up with one the way Nike, American Express, and Subway probably did. But if you happen to have one, it's a good idea to immortalize it on your website. And if you don't, now's the time to scratch the creative side of your brain and think of one.

But don't despair if you can't. You may be able to substitute a description of your business for the tagline with good effect. If you've shortened Anthony Donaldson's Vacuum Cleaner Sales, Service, and Rentals Incorporated, to Anthony Donaldson Inc., your tagline can be Vacuum Cleaner Sales, Service, and Rentals, or something to that effect. It may not be as potent as Nike's tagline, but at least it tells people what Anthony Donaldson does for a living.

主站蜘蛛池模板: 连云港市| 玉环县| 郑州市| 临湘市| 宁德市| 特克斯县| 钦州市| 新疆| 长白| 靖江市| 井研县| 宝丰县| 通州区| 临泉县| 石河子市| 瑞昌市| 浠水县| 庆阳市| 沂南县| 潮安县| 栾川县| 沂水县| 嘉定区| 昌乐县| 万年县| 怀宁县| 福安市| 阿拉尔市| 海林市| 同心县| 乌什县| 合山市| 梅河口市| 紫云| 兴文县| 金乡县| 汾西县| 英吉沙县| 原阳县| 西盟| 云梦县|