官术网_书友最值得收藏!

Choosing a slogan for your website

An Office Live Small Business website's slogan is really just its tagline; so I'll use the terms interchangeably. Successful businesses use catchy taglines to reinforce their brands. What comes to mind when you hear "Just do it!"? Nike. How about "Don't Leave Home Without It"? American Express. And "Eat Fresh"? Subway, of course.

See? People subconsciously associate taglines with brands or products. Come to think of it, the whole point of building your website is to reinforce your brand. Naturally, a good tagline will go a long way towards achieving your goal.

While a tagline sounds like a no-brainer, not every business has one. If you don't, you're not alone. After all, you can't spend a few million dollars to come up with one the way Nike, American Express, and Subway probably did. But if you happen to have one, it's a good idea to immortalize it on your website. And if you don't, now's the time to scratch the creative side of your brain and think of one.

But don't despair if you can't. You may be able to substitute a description of your business for the tagline with good effect. If you've shortened Anthony Donaldson's Vacuum Cleaner Sales, Service, and Rentals Incorporated, to Anthony Donaldson Inc., your tagline can be Vacuum Cleaner Sales, Service, and Rentals, or something to that effect. It may not be as potent as Nike's tagline, but at least it tells people what Anthony Donaldson does for a living.

主站蜘蛛池模板: 自贡市| 陆良县| 陵水| 山西省| 揭东县| 焦作市| 刚察县| 凉山| 名山县| 汤阴县| 新巴尔虎左旗| 永靖县| 太仆寺旗| 年辖:市辖区| 靖宇县| 紫阳县| 莱芜市| 平江县| 青河县| 西充县| 德阳市| 东港市| 武威市| 香格里拉县| 城步| 罗甸县| 曲麻莱县| 昌都县| 罗山县| 兰溪市| 汶上县| 苗栗县| 汉中市| 平阴县| 光泽县| 原平市| 宜兰县| 新巴尔虎左旗| 驻马店市| 五常市| 延长县|