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Preparing for market research

All students, whether young or old, tend to have a great deal of difficulty with the concepts and ideas surrounding a market. Most people feel that when they have created something that they think is particularly good, all other people will feel the same way. In their obvious pride with their creations, they tend to become insensitive to slight nuances that would probably put other people off. Likewise, students will conduct a straw poll with their friends, who already share their values, and conclude from this that their design is suitable for all. Some of this is a difficulty of availability; it is not easy to gather the opinion of thousands of diverse people. However, some of this market reach is possible with the right sort of tools in Moodle and there are techniques that can be deployed to extend the reach beyond a student's best friends.

Worked examples in this chapter

For this chapter, we will look at two useful modules: the Database module and the Questionnaire module. We will briefly look at how to install the Questionnaire module at the end of this chapter, as it is not part of the "out of the box" Moodle, and then look at worked examples about how to use the two modules.

For the Database module, we will look at how a student can create a database to track their research and organize their findings and evaluations of the types of materials they encounter in Design Technology. This could be food items and utensils used in Food Technology or the properties and design uses of materials used in construction.

For the Questionnaire module, we will look at how a student might design a questionnaire to find out the suitability of a certain type of fast food in their local area. This will involve finding out what people prefer and testing whether or not they are open to change, such as a new type of food that they would not normally encounter locally in the UK, such as Mexican.

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