Basic understanding 基礎知識

Company and production are two important steps in business plan. The purpose of your company's introduction is briefly conveyed to potential investors (and others) key elements addressed in your business plan. As the time available to make the introduction is always limited, it is extremely important to limit the content of your introduction as well as assure that all critical elements are addressed. As regards to product introduction, it is an important part of selling your product to prospective customers. In many cases, this will be the customer's first impression to your company and potentially your product. First impression is critical. There are also times when it is important to sell your product to the people inside your company as well as investors.

公司及生產是經營計劃的兩個重要的步驟。公司介紹的目的，簡單地說，就是把在商業計劃書中提到的關鍵要素傳達給潛在的投資者（以及其他人）。由于介紹的時間有限，對你介紹的內容進行限制，并確保所有關鍵要素都進行闡述是非常重要的。至于產品的介紹，這是把產品銷售給潛在客戶的重要組成部分。在許多情況下，這將是客戶對你的公司的第一印象，也是對產品潛在的第一印象。第一印象是至關重要的。很多時候，重要的是把自己的產品推銷給公司內的人和投資者。