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第二節(jié) 樣題點(diǎn)評(píng)

Section A

Conversation One

聽(tīng)力原文

W:Hello.

M:Hello,is that the reference library?

W:Yes.Can I help you?

M:I hope so.I rang earlier and asked for some information about Denys Hawtin,the scientist.You asked me to ring back.

W:Oh,yes.I have found something.

M:Good.I've got a pencil and paper.Perhaps you could read out what it says.

W:Certainly.Hawtin,Denys.Born:Darlington1836;died New York1920.

M:Yes.Got that.

W:Inventor and physicist.[1]The son of a farm worker,he was admitted to the University of London at the age of fifteen.

M:Yes.

W:He graduated at seventeen with a first class degree in Physics and Mathematics.All right?

M:Yes,all right.

W:He made his first notable achievement at the age of eighteen.It was a method of refrigeration which arose from his work in low temperature physics.[2]He became professor of Mathematics at the University of Manchester at twenty-four,where he remained for twelve years.During that time he married one of his students,Natasha Willoughby.

M:Yes.Go on.

W:Later,working together in London,they laid the foundation of modern Physics by showing that normal laws of cause and effect do not apply at the level of subatomic particles.[3]For this he and his wife received the Nobel Prize for Physics in1910,and did so again in1912for their work on very high frequency radio waves.In his lifetime Hawtin patented244inventions.Do you want any more?

M:Yes.When did he go to America?

W:Let me see.[4]In1920he went to teach in New York,and died there suddenly after only three weeks.Still,he was a good age.

M:Yes.I suppose so.Well,thanks.

聽(tīng)前預(yù)測(cè)

根據(jù)第1題和第2題的選項(xiàng)可知,這兩題都與人物的身份、經(jīng)歷有關(guān),再根據(jù)第3題的選項(xiàng)可知,該題與人物的學(xué)術(shù)研究方向有關(guān),由此可推斷,這個(gè)對(duì)話主要與某個(gè)人的職業(yè)、經(jīng)歷以及學(xué)術(shù)研究領(lǐng)域有關(guān)。

對(duì)話摘要

參考書(shū)閱覽室的管理員向前來(lái)打電話咨詢的男士介紹科學(xué)家Denys Hawtin的生平。

試題詳解

1.What do we learn about Denys Hawtin when he was15?

*答案 C 考點(diǎn) 本題出題點(diǎn)在數(shù)字信息處(年齡)。

*精析

對(duì)話中提到,這個(gè)農(nóng)場(chǎng)雇工的兒子,十五歲時(shí)考入倫敦大學(xué),故選C。

2.What did Denys Hawtin do at the age of24?

*答案 B 考點(diǎn) 本題出題點(diǎn)在數(shù)字信息處(年齡)。

*精析

對(duì)話中提到,24歲時(shí),Denys Hawtin成為了曼徹斯特大學(xué)的數(shù)學(xué)教授,故選B。接著女士又說(shuō),他在該大學(xué)工作了12年,在此期間,他娶了他的一位學(xué)生——Natasha Willoughby,因此無(wú)法判斷他是否是在24歲時(shí)愛(ài)上了Natasha Willoughby,故排除C。

3.For what were Denys Hawtin and his wife awarded the Nobel Prize a second time?

*答案 C 考點(diǎn) 本題出題點(diǎn)在原因處。

*精析

新聞中提到,為此,他和他的妻子在1910年獲得諾貝爾物理學(xué)獎(jiǎng),并在1912年因其對(duì)超高頻率的無(wú)線電波的研究工作夫婦二人再次獲得諾貝爾物理學(xué)獎(jiǎng),故選C。

4.Why did Denys Hawtin go to New York?

*答案 D 考點(diǎn) 本題出題點(diǎn)在目的處(to…)。

*精析

男士問(wèn)管理員,他什么時(shí)候回的美國(guó)?管理員回答In1920he went to teach in New York…(在1920年,他回到紐約去教學(xué)……),故選D。

Conversation two

聽(tīng)力原文

W:[5]This is Lisa Meyer in the WBZ newsroom,talking with Mike Bassichis,who is the director of the Gifford School,about the cleanup from last week's fire and what the possible cause of that blaze may have been.

M:[6]We're getting ready for our entire staff to return early from vacation tomorrow whereupon we are going to move into temporary classrooms.And the other buildings that did not burn are being de-smoked.As to the cause of the fire,all we know is that we were having trouble with the pilot lights since we bought the stove in July and it had been serviced three times.[7]Well,as a matter of fact,we think it was a malfunctioning stove that may have caused the fire.Nothing definite yet has been determined.

W:Have you heard from other schools or other institutional users of this stove that have had the same problem?

M:No.I wouldn't know anything more about the stove itself.All I know is that this fire went up so quickly that there's been a suspicion about why it went up so quickly.And it may be that there was a gas blast.But,again,this has not been determined officially by anybody.

W:I got you.When do kids come back to school?

M:Next Monday,and we will be ready for them.Monday January4.We're just extremely thrilled that no one was hurt and that's because of the fire fighters that were here,nine of them.They're wonderful.

W:And I'm sure you send your thanks out to them,uh?

M:Well,we're sending out thanks to them in a letter or in any other way we can.[8]I heard a story today where one of our kids actually baked some cookies and is taking it to the fire department,to give it to them.

聽(tīng)前預(yù)測(cè)

根據(jù)第5題的選項(xiàng)可知,這一題與一場(chǎng)事故的類(lèi)型有關(guān),再根據(jù)第7題的選項(xiàng)可知,這一題與事故發(fā)生的原因有關(guān)。由此推斷,該對(duì)話的主要內(nèi)容可能是有關(guān)一場(chǎng)事故發(fā)生的原因及相關(guān)細(xì)節(jié)。

對(duì)話摘要

吉福德學(xué)校校長(zhǎng)接受WBZ新聞主持人的采訪,講述上周發(fā)生在學(xué)校的一場(chǎng)火災(zāi)事故的情形。

試題詳解

5.What were the speakers talking about?

*答案 D 考點(diǎn) 本題考點(diǎn)為對(duì)話主旨。

*精析

對(duì)話開(kāi)頭提到:我是WBZ新聞節(jié)目主持人Lisa Meyer,訪問(wèn)的是吉福德學(xué)校校長(zhǎng),Mike Bassichis,關(guān)于上周火災(zāi)的處理以及可能引發(fā)此次火災(zāi)的原因,故選D。

6.What were the school staff doing at the time of the accident?

*答案 B 考點(diǎn) 本題出題點(diǎn)在重要細(xì)節(jié)處。

*精析

對(duì)話中提到We're getting ready for our entire staff to return early from vacation tomorrow…(我們正在為明天迎接早早放假回來(lái)的全體員工做準(zhǔn)備……),可知火災(zāi)發(fā)生時(shí),員工們正在度假,故選B。

7.What was supposed to be the cause of the accident?

*答案 A 考點(diǎn) 本題出題點(diǎn)在強(qiáng)調(diào)處。(as a matter of fact)

*精析

對(duì)話中提到Well,as a matter of fact,we think it was a malfunctioning stove that may have caused the fire.(嗯,事實(shí)上,我們認(rèn)為可能是一個(gè)出故障的烤箱引發(fā)了這場(chǎng)火災(zāi)),由此可知,引發(fā)事故的原因應(yīng)該是一個(gè)出故障的烤箱,故選A。

8.What did one of the kids do to show gratitude?

*答案 C 考點(diǎn) 本題出題點(diǎn)在重要細(xì)節(jié)處。(結(jié)尾處)

*精析

對(duì)話結(jié)尾提到,今天我聽(tīng)到一個(gè)故事,我們學(xué)校的一個(gè)孩子烤了一些餅干,帶到消防部門(mén),送給了消防員,故選C。

核心詞匯及短語(yǔ)

Conversation 1

reference n. 參考書(shū)目

physicist n. 物理學(xué)家

achievement n. 成就

refrigeration n. 冷藏

foundation n. 基礎(chǔ)

subatomic particles 亞原子粒子

Nobel Prize 諾貝爾獎(jiǎng)

Physics n. 物理學(xué)

Conversation 2

cleanup n. 清掃工作

blaze n. 火焰,烈火

temporary a. 暫時(shí)的

pilot lights 指示燈

malfunctioning a. 出故障的

suspicion n. 懷疑

blast n. 爆炸

Section B

Passage One

聽(tīng)力原文

In today's personality stakes,nothing is more highly valued than a sense of humor.We seek it out in others and are proud to claim it in ourselves,perhaps even more than good looks or intelligence.[9]If someone has a great sense of humor,we reason,it means that they are happy,socially confident and have a healthy perspective on life.

[10]This attitude would have surprised the ancient Greeks,who believed humor to be essentially aggressive.And in fact,our admiration for the comically gifted is relatively new,and not very well-founded,says Rod Martin,a psychologist at the University of Western Ontario.Being funny isn't necessarily an indicator of good social skills and well-being,his research has shown.It may just as likely be a sign of personality flaws.

[11]He has found that humor is a double-edged sword.It can forge better relationships and help you cope with life,or it can be corrosive,eating away at self-esteem and irritating others.“It's a form of communication,like speech,and we all use it differently,”says Martin.We use bonding humor to enhance our social connections,but we also may employ it as a way of excluding or rejecting an outsider.

Though humor is essentially social,how you use it says a lot about your sense of self.Those who use self-defeating humor,making fun of themselves for the enjoyment of others,tend to maintain that hostility toward themselves even when alone.Similarly,those who are able to view the world with amused tolerance are often equally forgiving of their own shortcomings.

聽(tīng)前預(yù)測(cè)

根據(jù)第9題的選項(xiàng)可知,該題與某種品質(zhì)或性格有關(guān),根據(jù)第10題可知,該題與某事或某物具備的性質(zhì)有關(guān),根據(jù)第11題可知,該題考查的是對(duì)某事或某物的看法或評(píng)價(jià),故可推測(cè)短文講述的是某種品質(zhì)或性格及其特點(diǎn)。

短文摘要

短文介紹了幽默感以及古希臘人和現(xiàn)代心理學(xué)家對(duì)幽默感的看法。

試題詳解

9.How do people today view humor according to the speaker?

*答案 D 考點(diǎn) 本題出題點(diǎn)在假設(shè)處(If…)。

*精析

短文中提到,如果一個(gè)人擁有極強(qiáng)的幽默感,我們推斷,這意味著這個(gè)人是快樂(lè)的,在社交方面充滿自信,并且擁有健康的生活態(tài)度,故選D。

10.What did the ancient Greeks think of humor?

*答案 B 考點(diǎn) 本題出題點(diǎn)在重要細(xì)節(jié)處。

*精析

短文中提到,這種態(tài)度可能會(huì)使古希臘人感到驚訝,因?yàn)楣畔ED人認(rèn)為幽默在本質(zhì)上具有挑釁性,故選B。

11.What has psychologist Rod Martin found about humor?

*答案 A 考點(diǎn) 本題出題點(diǎn)在對(duì)話中的舉例處。

*精析

短文中提到,心理學(xué)家Rod Martin發(fā)現(xiàn)幽默是一把雙刃劍,故選C。

Passage Two

聽(tīng)力原文

[12]And now,if you'll walk this way,ladies and gentlemen,[13]the next room we're going to see is the room in which the family used to hold their formal dinner parties and even occasionally entertain heads of state and royalty.However,they managed to keep this room friendly and intimate and I think you'll agree it has a very informal atmosphere,quite unlike some grand houses you visit.The curtains were never drawn,even at night,so guests got a view of the lake and fountains outside,which were lit up at night.A very attractive sight.

As you can see,ladies and gentlemen,the guests were seated very informally around this oval table,which would add to the relaxed atmosphere.The table dates from the eighteenth century and is made of Spanish oak.[14]It's rather remarkable for the fact that although it is extremely big,it's supported by just six rather slim legs.However,it seems to have survived like that for two hundred years,so it's probably going to last a bit longer.The chairs which go with the table are not a complete set—there were originally six of them.They are interesting for the fact that they are very plain and undecorated for the time,with only one plain central panel at the back and no arm-rests.[15]I myself find them rather uncomfortable to sit in for very long,but people were used to more discomfort in the past.

[12]And now,ladies and gentlemen,if you'd like to follow me into the Great Hall…

聽(tīng)前預(yù)測(cè)

根據(jù)第12題的選項(xiàng)可知,該題與某人的職業(yè)相關(guān),根據(jù)第13題的選項(xiàng)可知,該題與某一地點(diǎn)的用途有關(guān),根據(jù)第14、15題可知,這兩題與某物的外觀和使用感受有關(guān)。由此推斷,該短文可能是介紹某個(gè)地點(diǎn)和該地點(diǎn)內(nèi)的物品。

短文摘要

短文是一篇導(dǎo)游講解詞。導(dǎo)游向游客介紹了一間專供舉辦正式宴會(huì)的房間,并介紹了房間內(nèi)的橢圓形餐桌和與之相配套的椅子。

試題詳解

12.What do we learn about the speaker?

*答案 A 考點(diǎn) 本題出題點(diǎn)在重要細(xì)節(jié)處(開(kāi)頭處和結(jié)尾處)。

*精析

根據(jù)短文中出現(xiàn)的And now,if you'll walk this way,ladies and gentlemen(現(xiàn)在,女士們先生們,請(qǐng)從這邊走)And now,ladies and gentlemen,if you'd like to follow me into the Great Hall…(現(xiàn)在,女士們先生們,請(qǐng)跟隨我進(jìn)入大廳……)可判斷出,講話者應(yīng)該是一名導(dǎo)游,故選A。

13.What does the speaker say about the room they are visiting?

*答案 B 考點(diǎn) 本題出題點(diǎn)在重要細(xì)節(jié)處。

*精析

短文中提到,我們將看到的下一個(gè)房間是這家人用于舉辦正式宴會(huì)的房間,這個(gè)房間甚至偶爾會(huì)宴請(qǐng)國(guó)家元首和皇室成員,B項(xiàng)“用來(lái)舉辦家庭宴會(huì)”符合原文,故選B。選項(xiàng)C中的frequently和原文中的even occasionally不符,可排除。

14.What is said about the oval table in the room?

*答案 C 考點(diǎn) 本題出題點(diǎn)在轉(zhuǎn)折處(although)和強(qiáng)調(diào)處(extremely)。

*精析

短文中提到,它相當(dāng)不可思議,因?yàn)樗浅4螅珔s僅由六根相當(dāng)細(xì)的桌腿支撐,故選C。

15.What does the speaker say about the chairs?

*答案 D 考點(diǎn) 本題出題點(diǎn)在人物觀點(diǎn)處(I myself…)

*精析

講解員提到,與桌子配套的凳子,只有一面樸素的椅背,沒(méi)有扶手,然后說(shuō)I myself find them rather uncomfortable to sit in for very long…(我自己覺(jué)得在上面坐時(shí)間長(zhǎng)了很不舒服……),由此可知,本題選D。

核心詞匯及短語(yǔ)

Passage 1

essentially ad. 本質(zhì)上

aggressive a. 侵略性的,挑釁的

admiration n. 羨慕

comically ad. 滑稽的

indicator n. 指示物

corrosive a. 侵蝕性的

cope with 應(yīng)對(duì)

irritate v. 激怒

self-defeating a. 弄巧成拙的

Passage 2

occasionally ad. 偶爾

royalty n. 皇室

intimate a. 親密的

Spanish oak 西班牙橡木

undecorated a. 未加裝飾的

panel n. 平板;嵌板

Section C

Passage One

聽(tīng)力原文

Moderator:

Hello Ladies and Gentleman,it gives me great pleasure to introduce our keynote speaker for today's session,Dr.Howard Miller.[16]Dr.Miller,Professor of Sociology at Washington University,has written numerous articles and books on the issues facing older Americans in our graying society for the past 15 years.Dr.Miller:

Dr.Miller:

Thank you for that introduction.Today,I'd like to preface my remarks with a story from my own life which I feel highlights the common concerns that bring us here together.Several years ago when my grandparents were well into their eighties,they were faced with the reality of no longer being able to adequately care for themselves.[17]My grandfather spoke of his greatest fear,that of leaving the only home they had known for the past 60 years.Fighting back the tears,he spoke proudly of the fact that he had built their home from the ground up,and that he had pounded every nail and laid every brick in the process.The prospect of having to sell their home and give up their independence,and move into a retirement home was an extremely painful experience for them.It was,in my grandfather's own words,like having a limb cut off.He exclaimed in a forceful manner that he felt he wasn't important anymore.

[18]For them and some older Americans,their so-called“golden years”are at times not so pleasant,for this period can mean the decline of not only one's health but the loss of identity and self-worth.In many societies,this self-identity is closely related with our social status,occupation,material possessions,or independence.Furthermore,we often live in societies that value what is“new”or in fashion,and our own usage of words in the English language is often a sign of bad news for older Americans.I mean how would your family react if you came home tonight exclaiming,“Hey,come to the living room and see the OLD black and white TV I brought!”Unfortunately,the word“old”calls to mind images of the need to replace or discard.

Now,many of the lectures given at this conference have focused on the issues of pension reform,medical care,and the development of public facilities for senior citizens.[19]And while these are vital issues that must be addressed,I'd like to focus my comments on an important issue that will affect the overall success of the other programs mentioned.This has to do with changing our perspectives on what it means to be a part of this group,and finding meaningful roles the elderly can play and should play in our societies.

First of all,I'd like to talk about…

聽(tīng)前預(yù)測(cè)

根據(jù)第16題的選項(xiàng)可知,該題與某一事物的具體用途有關(guān),根據(jù)第17、19題選項(xiàng)中的retirement homes、senior citizens、the elderly,可推測(cè)講座可能與老年人的生活有關(guān)。

短文摘要

這是一場(chǎng)大會(huì)上的一段演講,演講開(kāi)頭部分,由主持人介紹演講嘉賓——華盛頓大學(xué)的社會(huì)學(xué)教授,米勒博士。接下來(lái)米勒博士以自己的祖父母為例,描述了老年人的心理狀態(tài),同時(shí)介紹了目前社會(huì)如何看待這一群體,強(qiáng)調(diào)了改變對(duì)老年群體的看法及幫助老年人扮演有價(jià)值的角色的重要性。

試題詳解

16.What does the introduction say about Dr.Howard Miller's articles and books?

*答案 B 考點(diǎn) 本題出題點(diǎn)在重要細(xì)節(jié)處。

*精析

主持人在介紹演講嘉賓時(shí)提到,米勒博士是華盛頓大學(xué)的社會(huì)學(xué)教授,在過(guò)去的15年里,寫(xiě)了大量有關(guān)在我們這個(gè)老齡化社會(huì)中,美國(guó)老年人面臨的問(wèn)題的文章和書(shū)籍,故選B。

17.What is the greatest fear of Dr.Miller's grandfather?

*答案 D 考點(diǎn) 本題出題點(diǎn)在重要細(xì)節(jié)處。

*精析

米勒博士在演講中提到:“我爺爺說(shuō)過(guò)他最大的恐懼就是離開(kāi)他們已經(jīng)居住了60年的家”,故選D。

18.What does Dr.Miller say the“golden years”can often mean?

*答案 A 考點(diǎn) 本題出題點(diǎn)在原因處(for…)。

*精析

演講中提到,對(duì)于他們和一些年長(zhǎng)的美國(guó)人來(lái)說(shuō),所謂的“黃金年代”有時(shí)并不太愉快,因?yàn)檫@段時(shí)間可能不僅意味著健康的下滑,還有身份和自我價(jià)值的缺失,故選A。

19.What is the focus of Dr.Miller's speech?

*答案 C 考點(diǎn) 本題出題點(diǎn)在強(qiáng)邏輯處(This has to do with…)。

*精析

演講者最后提到,我想把發(fā)言的焦點(diǎn)集中在一個(gè)非常重要的問(wèn)題上,這個(gè)問(wèn)題將影響到以上所有項(xiàng)目的整體成功,這個(gè)問(wèn)題與以下兩個(gè)方面有關(guān):改變我們對(duì)這個(gè)群體成員的看法;找到老年人應(yīng)該在我們的社會(huì)中所能扮演的以及應(yīng)該扮演的有意義的角色。故本題選C。

Passage Two

聽(tīng)力原文

The 2010 Global Hunger Index report was released today by the International Food Policy Research Institute(IFPRI).[20]It notes that,in recent years,experts have come to the conclusion that undernourishment between conception and a child's second birthday can have serious and long-lasting impacts.

[20]Undernourishment during this approximately1,000-day window can seriously check the growth and development of children and render them more likely to get sick and die than well-fed children.Preventing hunger allows children to develop both physically and mentally.

Says IFPRI's Marie Ruel,“They will be more likely to perform well in school.They will stay in school longer.[21]And then at adulthood,IFPRI has actually demonstrated that children who were better nourished have higher wages,by a pretty large margin,by 46 percent.”

Ruel says that means the productivity of a nation's future generations depends in a large part on the first1,000days of life.

“This is why we're all on board in focusing on those thousand days to improve nutrition.After that,the damage is done and is highly irreversible.”

The data on nutrition and childhood development has been slowly coming together for decades.But Ruel says scientific consensus alone will not solve the problem.

“It's not enough that nutritionists know you have to intervene then,if we don't have the politicians on board,and also the…people that implement[programs]in the field.”

Ruel says there are encouraging signs that politicians and implementers are beginning to get on board.Many major donors and the United Nations are targeting hunger-relief programs at pregnant women and young children.They focus on improving diets or providing micro-food supplements.They improve access to pre-birth care and encourage exclusive breastfeeding for the first six months of a child's life.

[22]Ruel says in the1980s Thailand was able to reduce child undernourishment by recruiting a large number of volunteers to travel the countryside teaching about health and nutrition.

“They really did very active promotion of diversity in the diet and good eating habits.So they were providing more food to people,but also educating people on how to use them,and also educating people on how to feed their young children.”

Ruel says countries may take different approaches to reducing child undernutrition.But she says nations will not make progress fighting hunger and poverty until they begin to focus on those critical first thousand days.

聽(tīng)前預(yù)測(cè)

根據(jù)第20題選項(xiàng)可知,該題與某一現(xiàn)象所產(chǎn)生的影響有關(guān),根據(jù)第21題的選項(xiàng)可知,該題與某一項(xiàng)現(xiàn)象造成的結(jié)果有關(guān),再根據(jù)第22題選項(xiàng)中的nutrient-rich food,child's life,health and nutrition,young children可知,該題與兒童的營(yíng)養(yǎng)健康有關(guān)。由此推測(cè),短文主要介紹的是營(yíng)養(yǎng)對(duì)兒童的健康有哪些影響。

短文摘要

短文圍繞著國(guó)際糧食政策研究所(IFPRI)在2010年發(fā)布的全球饑餓指數(shù)報(bào)告展開(kāi),該報(bào)告稱,兒童如果在從胎兒期到第二個(gè)生日前的1000多天里營(yíng)養(yǎng)不良,會(huì)對(duì)其身心發(fā)育和成年后的生活帶來(lái)不利影響。

試題詳解

20.What is the experts'conclusion regarding children's undernourishment in their earliest days of life?

*答案 A 考點(diǎn) 本題出題點(diǎn)在重要細(xì)節(jié)處。

*精析

短文中提到,專家得出結(jié)論,兒童在胎兒期和第二個(gè)生日之間,如果營(yíng)養(yǎng)不良,會(huì)對(duì)其產(chǎn)生長(zhǎng)期的影響,接著提到,Preventing hunger allows children to develop both physically and mentally.(防止饑餓可以讓兒童在身體和智力上發(fā)育得更好。)由此可知,營(yíng)養(yǎng)不良會(huì)嚴(yán)重影響兒童的身體和智力發(fā)育,故選A。

21.What does IFPRI's Marie Ruel say about well-fed children in their adult life?

*答案 B 考點(diǎn) 本題出題點(diǎn)在重要細(xì)節(jié)處。

*精析

短文中提到,IFPRI實(shí)際上已經(jīng)證實(shí),營(yíng)養(yǎng)好的孩子在成年后獲得的薪水更高,高出的比例高達(dá)46%,故本題選B。

22.What did Thailand do to reduce child undernourishment in the1980s?

*答案 C 考點(diǎn) 本題出題點(diǎn)在手段、方法處(by…)。

*精析

短文后面部分提到,Ruel說(shuō)泰國(guó)在20世紀(jì)80年代通過(guò)招募大量的志愿者到鄉(xiāng)村宣講關(guān)于健康和營(yíng)養(yǎng)的知識(shí),使?fàn)I養(yǎng)不良兒童的數(shù)量得到減少,故本題選C。

Passage Three

聽(tīng)力原文

I'd like to look at a vital aspect of e-commerce,and that is the nature of the product or service.[23]There are certain products and services that are very suitable for selling online,and others that simply don't work.

[23]Suitable products generally have a high value-to-weight ratio.Items such as CDs and DVDs are obvious examples.Books,although heavier and so more expensive to post,still have a high enough value-to-weight ratio,as the success of Amazon,which started off selling only books,shows.Laptop computers are another good product for selling online.

Digital products,such as software,films and music,can be sold in a purely virtual environment.The goods are paid for by online transactions,and then downloaded onto the buyer's computer.There are no postage or delivery costs,so prices can be kept low.

Many successful virtual companies provide digital services,such as financial transactions,in the case of Paypal,or means of communication,as Skype does.The key to success here is providing an easy-to-use,reliable service.Do this and you can easily become the market leader,as Skype has proved.

Products which are potentially embarrassing to buy also do well in the virtual environment.Some of the most profitable e-commerce companies are those selling sex-related products or services.For a similar reason,online gambling is highly popular.

[24]Products which are usually considered unsuitable for selling online include those that have a taste or smell component.Food,especially fresh food,falls into this category,along with perfume.Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing,and,of course,items with a low value-to-weight ratio.

There are exceptions,though.Online grocery shopping has really taken off,with most major supermarkets offering the service.The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered.[25]Typical users of online supermarkets include the elderly,people who work long hours and those without their own transport.

聽(tīng)前預(yù)測(cè)

根據(jù)第23題選項(xiàng)中的goods,annual sales可知,該題與商品銷(xiāo)售有關(guān),根據(jù)第24題的選項(xiàng)可知,該題與商品或服務(wù)的類(lèi)型有關(guān),再根據(jù)第25題的選項(xiàng)可知,該題與顧客的類(lèi)型有關(guān),故可推斷,講座的內(nèi)容與商品交易有關(guān)。

短文摘要

講座介紹了電子貿(mào)易成功的關(guān)鍵——選擇合適的商品。具體內(nèi)容涉及適合在網(wǎng)上銷(xiāo)售的商品所應(yīng)具備的特征、哪些商品種類(lèi)適合在網(wǎng)上銷(xiāo)售以及不適合在網(wǎng)上銷(xiāo)售的商品類(lèi)型。

試題詳解

23.What is important to the success of an online store?

*答案 D 考點(diǎn) 本題出題點(diǎn)在重要細(xì)節(jié)處。

*精析

講座中提到,電子商務(wù)非常重要的一個(gè)方面是產(chǎn)品和服務(wù)的性質(zhì),有些產(chǎn)品適合在網(wǎng)上銷(xiāo)售,而有些則不適合,由Suitable products generally have a high value-to-weight ratio.(合適的產(chǎn)品通常有很高的價(jià)值重量比)可知,商品是否具有很高的價(jià)值重量比對(duì)于網(wǎng)店成功很重要,故本題選D。

24.What products are unsuitable for selling online?

*答案 A 考點(diǎn) 本題出題點(diǎn)在重要細(xì)節(jié)處。

*精析

講座中提到,通常被認(rèn)為不適合在網(wǎng)上銷(xiāo)售的產(chǎn)品包括那些有味道或氣味成分的商品,故選A。

25.Who are more likely to buy groceries online?

*答案 B 考點(diǎn) 本題出題點(diǎn)在重要細(xì)節(jié)處。

*精析

講座結(jié)尾處提到,典型網(wǎng)上超市用戶包括老人、上班時(shí)間長(zhǎng)的人和那些沒(méi)有自己的交通工具的人,故選B。

核心詞匯及短語(yǔ)

Passage 1

keynote speaker 主講嘉賓

session n. 會(huì)議

graying society 老齡化社會(huì)

be faced with 面對(duì)

adequately ad. 充分地

fight back the tears 強(qiáng)忍著淚水

forceful a. 強(qiáng)有力的

golden years 黃金年代

identity n. 身份

be related with 與……有關(guān)系

social status 社會(huì)地位

discard v. 丟棄

pension n. 退休金

Passage 2

conclusion n. 結(jié)論

undernourishment n. 營(yíng)養(yǎng)不良

approximately ad. 大約

render v. 致使

productivity n. 生產(chǎn)力

irreversible a. 不可逆的

intervene v. 干涉

breastfeeding n. 母乳哺育

diversity n. 多樣性

Passage 3

vital a. 至關(guān)重要的

e-commerce n. 電子商務(wù)

purely ad. 純粹地

postage n. 郵費(fèi)

potentially ad. 可能地

embarrassing a. 使人尷尬的

component n. 成分

category n. 種類(lèi)

outweigh v. 比……重要

exception n. 例外

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