Lamborghini took the floor at Geneva Motor Show with its traditionally purist guise, with clear lines, a cube, and black crude steel. A three-part fa?ade consisting of LED screens formed a multi-media triptych and set the stage for the vehicles on show. The elevated presentation platform meant visitors encountered the sports cars at eye level. The purist lines continued inside the cube too. The Shop zone featured the “Collezione Automobili Lamborghini” in eight strictly aligned showcases. The upper floor was accessible only to VIPs and functioned as a showroom for the “Lamborghini Blancpain Super Trofeo.