奧迪A8巴塞羅那經銷會展廳Audi A8 Dealermeeting 2010, Barcelona

設計公司：施密德赫伯+凱德爾（Schmidhuber+Kaindl）設計股份有限公司

項目地址：西班牙巴塞羅那

攝影師：安德列斯·凱勒（Andreas Keller）

 

Incorporating the advertising tagline ‘The Art of Progress', a two-day event connects six locations. The 'brand space' incorporates furniture, a building, and a completely branded mountain valley. This is achieved not only through logos and taglines, but also through the use of the genius loci. The specific features of the locations have been incorporated and neatly connected to the brand, instead of simply placing the brand on top. The program utilizes a superimposition model, so that the individual layers always remain clearly discernible, while at the same time creating added value.

本次展會以“進步的藝術”為宣傳語，為期兩天，分六地舉行。“品牌空間” 空間包括家具、一座建筑和一座經過完全品牌包裝的山谷。包裝時不光靠品牌，還充分利用了當地的特色，和品牌緊密結合，而不是以品牌至上。項目使用了重疊的模型，因此每層都清晰可見，同時還可以創造附加價值。