奧迪A8巴塞羅那經銷會展廳Audi A8 Dealermeeting 2010, Barcelona
設計公司:施密德赫伯+凱德爾(Schmidhuber+Kaindl)設計股份有限公司
項目地址:西班牙巴塞羅那
攝影師:安德列斯·凱勒(Andreas Keller)
Incorporating the advertising tagline ‘The Art of Progress', a two-day event connects six locations. The 'brand space' incorporates furniture, a building, and a completely branded mountain valley. This is achieved not only through logos and taglines, but also through the use of the genius loci. The specific features of the locations have been incorporated and neatly connected to the brand, instead of simply placing the brand on top. The program utilizes a superimposition model, so that the individual layers always remain clearly discernible, while at the same time creating added value.