重點例句　Key Notes to the Text

1. You have “market value” as a person--you have qualities that set you apart from others and abilities other people want and need.

作為一個人，你有“市場價值”——你的特長讓你區別于他人，你的能力可滿足他人需求。

2. As a result, there has been a trend toward integrating marketing with other business functions (such as management and accounting) instead of making it a separate function.

因此，出現了一種將市場營銷與其他商務職能（如管理和會計）相結合的趨勢，而非將其設置為獨立的職能部門。

3. The modern marketplace may take the form of a grand shopping mall, a mail-order catalog, a television shopping network, an eBay auction, or an E-commerce website.

現在的市場會采用大賣場、直郵、電視購物、eBay拍賣或電子商務網站等形式。

4. A production orientation works best in a seller’s market when demand is greater than supply because it focuses on the most efficient ways to produce and distribute products.

以產品為基準的策略在賣方市場中效果最好（這時產品供不應求），因為它主要用于解決如何以最高效的方式生產及分銷產品這一問題。

5. The value proposition is a special statement that a firm claiming its product or services can attribute to its customers, and it’s total gain that customers can perceive from their interaction with value providers.

價值主張（value proposition）是企業宣稱其產品和服務能為消費者帶來的獨特價值，是客戶所能感知到的一系列既得利益的總和。

6. Selling orientation means that management views marketing as a sales function, or a way to move products out of warehouses so that inventories don’t pile up.

推銷的觀念是指管理者把營銷作為一種銷售功能，或者把產品從倉庫中運出以免庫存積壓的方法。

7. Companies that calculate the lifetime value of a customer look at how much profit they expect to make from a particular customer.

公司在計算一個顧客終生價值時主要看他們期望從某客戶身上獲得多少利潤。

8. The value chain is a useful way to appreciate all the people that work together to create value.

價值鏈是正確評價在一起工作、共同創造價值的合作者的有效方式。9. When you couple desire with the buying power or resources to satisfy a want, the result is demand.

將購買欲與購買力或資源結合起來，得到的結果就是需求。

Example: Real energy comes from doing what you truly desire with all your heart.

真正的活力來自于做你內心真正想要的做的事。10. The Wisdom of Crowds perspective argues that under the right circumstances, groups are smarter than the smartest people in them.

“集體智慧”觀點認為，在合適的條件下，一個群體會比其中最聰明的人還要聰明。

11. A need is a basic biological motive; a want represents one way that society has taught us to satisfy the need.

需要（need）是指人類與生俱來的基本需要。需求（want）是指個人受不同文化及社會環境影響而表現出來的對基本需要的特定追求。

12. A triple bottom-line orientation means building long-term bonds with customers rather than merely selling stuff to them today.

三概要原則旨在建立與客戶長期的聯系，而不是“一錘子買賣”。13. Addictive consumption: Consumption addiction is a physiological or psychological dependency on goods or services.

上癮性消費行為：對商品或服務的一種生理或心理上的依賴。