序言
手捧《中冰企業家風采錄》書稿，心中委實有些激動。讓我激動的原因之一是，濟南大學冰島研究中心的這本書是為了慶祝中冰建交50周年而編輯出版的。我與張守鳳教授編譯的《詩的國度：冰島詩歌選》也是為了同樣的目的。我不得不說，冰島研究中心的工作人員都是促進中冰關系的有心人，他們早在2019年就開始籌劃有關慶祝活動。我感覺得到他們心之熱，他們的熱心也一直催促著我，讓我更勤奮地工作。
原因之二，這本書所記錄的是為中冰關系精耕細作的人們。書中所采訪的15位成功人士，都是善于開拓、非常勤奮的企業家。書中所展現的冰島人士都曾長期在中國工作和生活，長期與身邊的中國人打交道，他們喜歡中國，有的可以說是熱愛中國。他們為了工作，不可避免地要向冰島人介紹中國，介紹自己在中國的所作所為。毛一瑋和謝瑩瑩在對冰島中國貿易協會主席Jonina Bjartmarz的采訪中，寫下了這樣的文字：“在合作之前，首先要打破偏見。‘我（Jonina）曾經在中國住過一段時間，并從事一些進口貿易的生意。我很了解中國，有很多中國朋友，我也學到了很多。但當我終于回到冰島的時候，我發現人們看待中國的方式還是老樣子。’由于中冰民眾長期存在的認識偏差，兩國之間的交流與合作存在一些阻礙。”據我所知，當中冰關系出現困難時，在被采訪的冰島人士中，有人仗義執言，與冰島有關領導人直接交涉，講明情況。
原因之三，這本書對冰島在全世界最有影響的公司進行了介紹。譬如碳循環國際公司，是一家致力于可再生能源的研發和生產的公司，據有關資料顯示，目前該公司已擁有可再生能源和循環二氧化碳排入物轉化成甲醇的技術，可為汽車、船舶等提供綠色清潔能源。據報道，浙江吉利控股集團在冰島首都雷克雅未克已與該公司簽署了一項總額為4500萬美元的投資協議。將來冰島的這項技術，若用于吉利所生產的甲醇燃料汽車上，將大大改善我國的空氣質量。再譬如，我參觀過馬瑞奧（Marel）公司，該公司是冰島最大的食品加工公司，2021年在上海開設了中國開放創新中心，是件很值得慶賀的事。冰島的地熱技術世界領先，聯合國在冰島開辦的地熱學院為我國培養了很多地熱人才。2018年，中國光大控股有限公司宣布通過旗下基金對冰島企業極地綠色能源集團進行7000萬美元的投資，極地綠色能源集團與中國石化集團子公司共同運營著中國的地熱行業龍頭企業——中石化綠源地熱能開發有限公司。
濟南大學冰島研究中心成立于2014年，對冰島的環境、生物資源、地熱等的研究已取得突出成績。該中心目前加強了對北極航道的研究，開展了許多與之相關的專業活動。值得一提的是，濟南大學已經與冰島比弗雷斯特（Bifrost）大學達成了合作協議，該合作將會進一步促進中國對冰島的研究，也會加強冰島對中國的研究。眼前的這本書是該中心精心打造的一部面向普通讀者的作品。希望愿意了解中國與冰島關系以及中國與北歐各國關系的讀者能在閱讀本書中有所收獲。
這本書的采訪者是在校學生中的志愿者。這個做法值得提倡，因為它給學生參與實踐、與國內外企業界人士直接接觸的機會。這種機會對學生的成長是極其有益的。
我借上述文字，祝愿濟南大學冰島研究中心在今后的研究中取得更大的成績。雖然冰島是個小國，但它卻是一個文學和詩歌的大國，是保護本國語言的大國，是環境保護的大國，是讀書和出書方面的大國，是科技發明的大國，是群眾體育運動的大國。研究和利用好冰島在社會發展方面的經驗，加強同冰島在各方面的交流，對構建人類命運共同體、實現我們第二個百年奮斗目標和偉大的中國夢有很高的參考價值。
王榮華
中國前駐冰島大使、國際儒學聯合會顧問、
濟南大學客座教授、外交筆會理事、
國際中西哲學比較研究會會員
2022年7月20日
I was somewhat excited when reading the manuscript of “What They Say —Executives in China-Iceland and Economic Cooperation”. The first reason for my excitement is that the manuscript had been compiled for publication by Icelandic Research Center of University of Jinan to mark the 50th anniversary of the establishment of diplomatic relations between China and Iceland. The Kingdom of Poetry: Selected Icelandic Poems translated by Professor Zhang Shoufeng and me was also for the purpose. I have to say that everyone in Icelandic Research Center had totally set their mind on bettering the relations between China and Iceland. They began to plan relevant celebration events as early as 2019. I had been warmed up by their devotion, and their enthusiasm had been urging me to work harder.
The second reason is that the manuscript had recorded those who have worked hard for and cultivate the good relations between China and Iceland. The fifteen successful persons interviewed in the book are all entrepreneurs who had ploughed deep and farmed with great care in the relations. The Icelanders described in the book had all worked and lived in China for a long time, and they have been in frequent contacts with Chinese around them. They like China, and some can be said to have deep love for China. They inevitably have to familiarize Icelanders with China and what they have done in China for their work. In their interview with Jonina Bjartmarz, Managing Director of Iceland-China Trade Promotion Association, Mao Yiwei and Xie Yingying wrote: “Before taking actions for cooperation, we must first get rid of any prejudice. ‘I (Jonina) have lived in China for a long time and engaged in import trade business. I know a lot about China. I have many Chinese friends, and I have learned a lot. But when I finally got back to Iceland, I found that the way people looked at China was still the same.’ Due to the long-standing misunderstanding between people in China and Iceland, there are great obstacles to the exchanges and cooperation between the two countries.” As far as I know, when there was some difficulties in the relations, someone who had been interviewed spoke out boldly to relevant Icelandic leaders in a direct manner to clarify related matters.
The third reason is that Iceland's most influential companies in the world are introduced in the book. For example, Carbon Recycling International (CRI) is a company committed to the research and development as well as production of renewable energy. According to relevant data, the company, at present, has owned the technology to convert renewable energy and recycled carbon dioxide emissions into methanol, which can provide green and clean energy for cars, ships and others. It is reported that Zhejiang Geely Holding Group has signed an investment agreement of total amount of US$ 45 million with CRI in Reykjavik. In the future, if the technology of Iceland is applied in methanol-fueled cars produced by Geely, it will greatly improve the air quality of our country. For another example, I have visited Marel, the largest food processing company in Iceland. It established the Marel's Shanghai Progress Point in 2021, which is something worth celebrating. Iceland leads the world in geothermal technology. The geothermal Institute established by the United Nations in Iceland has trained many geothermal talents for our country. In 2018, China Everbright Ltd. announced that it would invest US$ 70 million in Iceland Arctic Green Energy Corporation, an Icelandic enterprise, through its funds. Arctic Green Energy Corporation and a subsidiary of China Petrochemical Corporation jointly operate Sinopec Green Energy Geothermal Development Co. , Ltd. (SGE), a leader in China's geothermal industry.
Founded in 2014, Icelandic Research Center of University of Jinan has made outstanding achievements in the research of Iceland's environment, biological resources, geothermal energy and others. At present, the Center has strengthened the research on the Arctic waterway and carried out many professional activities related to it. It is worth mentioning that University of Jinan has reached a cooperation agreement with Bifrost University in Iceland. The cooperation with the Icelandic university will further promote our research on Iceland and strengthen the research on China by the Icelandic side. The book in front of me is a work carefully designed by the Center for ordinary readers. I hope that readers who are willing to know about the relations between China and Iceland as well as those between China and Northern Europe can benefit from the book.
The interviewers of the book are volunteers among students in universities. The practice is worth advocating because it gives students the opportunity to participate in social practice and have direct contact with business people at home and abroad. This kind of opportunity is extremely beneficial to the growth of college students.
I would like to use the above words to wish Icelandic Research Center of University of Jinan greater achievements in its future research. Although Iceland is small as a state, it is big in literature and poetry, big in protecting its own language, big in environmental protection, big in reading and publishing, big in scientific and technological inventions, and big in mobilizing her masses in sports. The research and possible application of Icelandic experience in its social development, the strengthening of exchanges in all aspects with Iceland would be very valuable for the cause of building a community with a shared future for mankind and realizing our second Centennial goal and the great Chinese dream.
Wang Ronghua
Former Ambassador to Iceland,
Advisor to the International Confucian Association (ICA),
Guest Professor of University of Jinan,
Member of Council of the Diplomatic Pen,
Member of International Society for Comparative Studies of Chinese and
Western Philosophy (ISCWP)
July 20, 2022