My sincere thanks to Matt Farina, Greg Dunlap, John Albin Wilkins, Sam Boyer, Ken Rickard, Larry Garfield, and Greg Leroux for fielding various questions during the authoring of this book. Some of the ideas in this book were inspired by Brian Tully, Theresa Suma, and Chachi Kruel at ConsumerSearch.

Thanks to the technical reviewers who made this book better with their thoughtful comments. The team at Packt has been great to work with, and for this book Sarah Cullington and Yashodhan Dere (and their team) have worked tirelessly to bring it to fruition.

And, of course, thanks to Angie, Annabelle, Claire, and Katherine who gave up a portion of our family time to let me write this book. The book's done, kids. We're going to the zoo!