About the Reviewers

David Hopkins is a regular blogger on aspects of social media, social networks, learning technology, and general blogging activities and techniques. He started his current blogging activity in 2008 but was an advocate of blogging and online communities from a far back as 1999 and his first role as a web designer.

Using advances in social media websites and online social networks, David has made the most of what is available and has grown an International reputation for his blogging and conference activity.

You can follow David on his eLearning Blog (www.dontwasteyourtime.co.uk) and Twitter (@hopkinsdavid) where he writes on aspects of eLearning, technology, social media, and social networks.

Derek Key is currently a member of the business development team at Schipul—the web marketing company. He has worn many hats at Schipul from account executive, to customer support to now being a key member of the business development department. He's no stranger to getting knee-deep in project management and navigating the technical trenches of the various CMS software used to create amazing websites for his clients.

Derek has a wide range of experience, from marketing for the web, print, TV, and radio, to business development. He hails from the University of Texas, where he majored in advertising and has a minor in business foundations.

His love for all things techie dates back to his days in high school. Besides learning and exploring new possibilities online, and helping clients grow their businesses, Derek is a photography addict (www.derekskey.com), music fanatic, and football fan.

Adii Pienaar is an entrepreneur, husband, and very new father; the combination of these roles resulting in an epic and challenging journey. Unlike the bio's of most serial entrepreneurs, Adii is (as at the time of this going to press) a one-hit wonder with his role as co-founder of WooThemes. That status isn't for a lack of trying either; it's just that the other attempts lost more money than they made.

Adii is a bit of a rebel at heart (in his previous online iteration, he dubbed himself as Adii Rockstar) and absolutely loves challenges. His latest, professional challenge is getting rid of the one-hit wonder moniker and moving to the higher echelons of serial entrepreneurship. As such, you'll always find Adii dabbling in the odd side-project (such as, The Rockstar Foundation), advising/mentoring, other startup founders, or getting his toes wet in angel investing. He further harbors the dream of being an A-list blogger and has even tried to augment that reputation by publishing his debut book—Rockstar Business.

Adii believes that there is a fine balance between ambition, working hard, and spending time on the important things in life. As a result, he has recently realized that he actually wants to work less instead of more without having to compromise on his goals and ambitions in life. Add all of these ingredients into one life and you find yourself watching a startup/entrepreneurs-version of The Bold & The Beautiful.