What this book covers

Chapter 1, An Introduction to Search Engine Optimization, introduces the key concepts behind search engine optimization, including an explanation of how search engines look at websites and a glossary of terms in common usage in the SEO world.

Chapter 2, Configuring Joomla!'s SEO Options, focuses on how to configure Joomla! to achieve optimal SEO advantage. Each of the default SEO features is discussed at length as are server configuration issues.

Chapter 3, Useful Extensions to Enhance SEO, reviews the most popular SEO extensions for the Joomla! CMS, then goes on to show the installation and configuration of a sample set of free extensions.

Chapter 4, Getting Ready for Launch, is concerned with the soft skills behind SEO, that is, keyword analysis, competitor research, and the development of an SEO keyphrase strategy for a site.

Chapter 5, Managing SEO on a Live Site, is concerned with what goes on after the site is launched. The focus is on developing a methodology for continuous improvement, with a look at content strategies, Social Media Optimization, and link building.