Chapter 1. Transforming Data into Actions

To face a business problem, we need the knowledge and expertise to find its solution. In addition, we also require related data that will help in identifying its solution. This chapter shows how new technologies allow us to build powerful machines that learn from data to give support to business decisions.

The topics that will be covered in this chapter are as follows:

• A general idea for approaching business problems
• The new challenges relating to digital technologies
• How the new tools help in using information
• How the tools identify the information that is not evident
• How the tools can estimate the outcome of future events
• Why R?