街机水浒传全盘龙单机苹果版

書名： Power Up Your PowToon Studio Project
作者名： Bruce Graham
本章字?jǐn)?shù)： 1124字
更新時(shí)間： 2021-07-23 20:44:30

Structure of a PowToon

There are five main components to any cartoon/PowToon. They are explained as follows; you have to decide on the mix and balance that work well for you and your audience:

Words:
- Words (on the screen and perhaps in a voiceover) do have a part to play. They tap into the logical side of the human brain.
- They can be used to express important information, such as on a website or someone's thoughts.
- A single word can be used to sum up a group of images or summarize a sentence that has been spoken.
- Words onscreen should not be used to repeat what is being said if you have a voiceover.
Note

You need to decide whether a voiceover is appropriate. We'll talk about this more in Chapter 9, Voiceover and Music.
Numbers:
- Numbers can be used to represent a number to call, or they can be used to represent size (very important in infographics).
- Another important function of numbers in a PowToon is that they are a way of comparing different items, and that is where the PowToon Infographic style is extremely powerful.
Images:
- Images are the "core" of the cartoon, and PowToon gives us a set of images for each style (we'll look at these in detail later). Images can be characters, props, markers, or shapes.
  
  Note
  
  In PowToon, these are referred to as props. This is because, like in a film or on a stage, they are meant to act in supporting roles to your characters and story.
- One important type of image that can affect your PowToon is the background that you choose.
  
  Note
  
  It's important to realize that you can get a powerful effect by changing the background that you use throughout a PowToon, which we'll look at in Chapter 6, Backgrounds, Characters, and Props.
- People process images faster than words. One figure you can find on the Internet is that we process visuals 60,000 times faster than words (see http://rhdeepexploration.wordpress.com/2011/12/05/visuals-60000-times-faster/). The exact figure is debated; however, the concept seems to be sound. Why is this so important? It's important because images seem to affect humans both cognitively (understanding the message, remembering similar experiences we have had, and retaining the message) and also emotionally (for example, affecting imagination). This is why choosing appropriate PowToon images (covered in Chapter 6, Backgrounds, Characters, and Props) is so important. Not only is PowToon a childlike medium, which many people love, but also the images heighten the message. Wow! What a great combination!
- You are not limited to the built-in PowToon props. You can import your own images, images you have purchased, images from the Web, and/or .swf images. PowToon Studio also has a built-in feature that lets you search for images on Flickr; however, you must give credit to the authors. This means that this option might not be appropriate for some projects where attribution information detracts from the presentation or is not within corporate presentation guidelines.
Note

We'll cover images in a lot more detail in Chapter 7, Animations, Animating, and Transitions.
Music:
- Music can add another dimension to your PowToon; however, you should not necessarily use music just because it is there.
- Music can add a great background to a text-only PowToon or provide a subtle background to voiceovers.
- It can also ruin the effect of a PowToon. We will cover music in more depth, including copyright issues, later.
- There is music built into PowToon, found within Sound Manager, with different tunes for each subscription level.
- You can also import music that you have purchased or have rights to use.
- All music can be played once or looped, and you can decide the relative volume between music and voiceover if you use both options in one project. Here's a glimpse of Sound Manager:
Sound effects:
- Sound effects can add a huge dimension to cartoons, and they are fun to include.
- We all love the BOINGS and THWACKS! of our childhood cartoons, and when used appropriately, they can add another dimension.
- Sound effects are not currently a built-in feature of PowToon; you need to source them separately, and you need to insert them using a third-party audio application to get the best out of them. The following screenshot shows a soundtrack with sound effects created in Audacity v2.0.2:

There are a number of places to source these sounds.

Note

While you now understand the parts of a PowToon, you may have problems when you use them, especially in a corporate project. If you are creating a course based on someone else's knowledge or data, please understand that they might have spent a long time getting to the point where they have all this data. It has a personal value to them. You may need to be prepared for resistance to change if you suggest using PowToon Studio rather than MS PowerPoint, so be prepared to start slowly and proceed cautiously.

Some people will just not get the fact that you want to turn their "serious" data into something that they see as "comedic" or "silly". Be aware of this, and be prepared to counter it if necessary with all the reasons why PowToon can work for (almost) any subject matter.

Tip

It is critical to remember that when you create a piece of media, such as a PowToon, it has to work for your audience and not just for you. There's no point staying in your comfort zone and producing content if it is not the type of content your audience expects or will respond to positively.

My background is corporate e-learning. When we craft most e-learning material, it is with the express purpose of doing three things and three things only:

To increase profit
To reduce loss
To reduce personal or business risk

There are no other real reasons to train people so long as you look at training from a "corporate" perspective.

This is the same with your PowToon Studio projects. There has to be a reason why you created it. Now, it may be that you just want to send a birthday message to someone, and that's fine; send the message. However, many PowToons aim to get a reaction. This reaction may be to get people to invest, go to your website, support you, or anything really, and to change their behavior requires that you make the message as strong as possible. Every word, every sound, every animation, and every prop has to earn their place at the table.

Decide on the purpose of your communication and craft the PowToon to match that purpose. If that means you need to do something that is different to your usual style, go with it; be brave. If you don't, you may just end up wasting your time.

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Power Up Your PowToon Studio Project

Structure of a PowToon

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