Research - Learning from Your Users

User research is the phase where we get into the user world. We have to learn as much as we can from the way they do their activities, because it is for these activities that we will create new design solutions. Learning what user motivations are, and the goals they pursue when performing those tasks will help us make better decisions in the creation process.

The most successful companies, platforms, and brands are usually those that know how their users think. They know their needs and how to better support them. Companies like Apple, Muji, and Dyson have user needs in mind when designing their great products. When customers buy a product from a brand and their user experience is satisfactory, they remember and relate the brand with that experience, and the possibility of a second purchase in the future increases greatly.

It is the same with applications; every time a user interacts with your application, it is a golden opportunity. Giving an incredible first experience to your users is one of the key points to being successful as a designer or product manager. So, it is vital to analyze their needs and test your prototypes with real users before launching your product to the market.

Learn as much as possible about your users and design for them. Think how they will feel and what they will think, and you will have a solid foundation to create a successful design solution.