Politics

The era of Big Data has been playing a significant role in politics too; political parties have been using various sources of data to target voters and better their election campaigns. Big Data analytics also made a significant contribution to the 2012 re-election of Barack Obama by enhancing engagement and speaking about the precise things that were significant for voters.

Narendra Modi is considered one of the most technology and social media-savvy politicians in the world! He has almost 500 million views on Google+, 30 million followers on Twitter, and 35 million likes on Facebook! Narendra Modi belongs to the Bhartiya Janta Party (BJP); Big Data analysis carried major responsibility for the BJP party and its associates for their successful Indian General Election in 2014, using open source tools that helped them get in direct touch with their voters. BJP reached their fluctuating voters and negative voters too, as they kept monitoring social media conversations and accordingly sent messages and used tactics to improve their vision for the election campaign.

Narendra Modi made a statement about prioritizing toilets before temples seven months earlier, after which the digital team closely monitored social media conversations around this. It was noticed that at least 50% of users were in line with the statement. This was when the opportunity to win the hearts of voters was converted to the mission of Swacch Bharat, which means hygienic India. The results were astonishing; BJP party support rose to around 30% in merely 50 hours.