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Lean Canvas

In 2009, Ash Maurya proposed the Lean Canvas. The Lean Canvas was inspired by the BMC, and by a variant by Robert Fitzpatrick that incorporated worksheets from Steve Blank's The Four Steps to Epiphany.

"Most startups fail, not because they fail to build what they set out to build, but because they waste time, money, and effort building the wrong product."
- Ash Maurya

Ash Maurya's n variant is tailored for entrepreneurs and intrapreneurs testing out a new idea. The Lean Canvas helps you test out the key hypothesis that needs to be validated in order for you to find the product/market fit:

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