Hypothesis 2

Of the users in the target demographic who are shown mockup flows of the game concept, at least 70% of them would be very interested in the game:

• Audience: Targets the young adults in India.
• Acquisition: Uses your friends network for recruitment.
• Validation: This includes the % of people who are very interested in the game.
• Execution:
  • Build rough mock-ups using MockFlow in a day.
  • Walk people through the mock-ups.
  • Collect feedback.

• Result: Overall, there was unanimous interest in the game concept, but a few mentioned that they may be uncomfortable being on video online.
• Learning: In general, charades is popular in India, and people are interested in trying out an online game: