KPI scorecards

Scorecards take KPIs to a new level. Scorecards enable you to show data over multiple data ranges, unlike KPIs, which limit you to only two date ranges. Scorecards can also perform calculations; for instance, you can leverage a KPI of your total customers and a KPI of customers who canceled this month to calculate the churn rate (percentage of the customer base that has been lost). Churn is important to any business, but is of particular interest to a software company. In fact, there is a pre-built KPI scorecard showing Financial Ratios, which will be of particular interest to the CFO:

KPI scorecard

Go to Personalize Dashboard to turn on the KPI scorecards feature, and then set it up to select the scorecard you want to show. We will be focusing on building custom scorecards in Chapter 8, Analytics – Searches, Reports, and the Dashboard.