Other systems to Oracle Marketing Cloud

Oracle Marketing Cloud should receive data needed for segmentation or campaigns from other systems.

For example, information that should be received in Oracle Marketing Cloud could include the following:

• Names
• Surnames
• Email addresses
• Phone numbers
• Addresses
• Total consumption
• Number of cases with positive resolution
• Number of cases with negative resolution

This information should be retrieved with views, queries, or API calls from other systems.

For example, if you are a telecommunications company, you could use this information to segment your contacts according to cases and consumption to give them promotions if they had an interruption in service.