A customer-centric philosophy

For the successful introduction of a CX system, a vision is needed that will encompass the entire business, and must start at the highest organizational level. A customer-centric philosophy takes into account the financial objectives and business strategy of the company, and upgrades the marketing strategy. It determines how the company builds profitable relationships with clients and gains their trust.

The introduction of CX technology is not enough by itself; it is necessary to change the culture, organizational structure, and priorities of the company.

This, in a nutshell, describes a company with a customer-centric philosophy.