Section 1: Brave New World

In this section, we will go through the various concepts of customer relationship management (CRM) and customer experience and understand the differences between them, explore what each Oracle CX suite offers, and finally look into Oracle solutions and Single Sign-On (SSO).

The following chapters will be covered in this section:

• Chapter 1, The King Is Dead, Long Live the King
• Chapter 2, Overview of Products
• Chapter 3, CX Solution Architecture