Data

The third part of this book looks at persistence. The item we are persisting is data. AWS offers a number of services to help us manage the volume, velocity, and variety of data. Other products will help identify the veracity and value in the flood. In Chapter 11, Data Processing - Handling Your Data Transformation, we'll use another set of tools to predict how our customers are going to react to new features. Continuous experimentation and measurement allow our product to become more successful.