Introducing Machine Learning Predictive Models

A large percentage of data mining opportunities involve machine learning, and these opportunities often come with greater financial rewards. This chapter will give you the basic knowledge that you need to bring the power of machine learning into your data mining work. In this chapter, we're going to talk about the characteristics of machine learning models and also see some examples of these models.

The following are the topics that we will be covering in this chapter:

• Characteristics of machine learning predictive models
• Types of machine learning predictive models
• Working with neural networks
• A sample neural network model