Further reading

Myatt, Glenn J. (2006). Making Sense of Data: A Practical Guide to Exploratory Data Analysis and Data Mining. Print ISBN:9780470074718 |Online ISBN:9780470101025 |DOI:10.1002/0470101024

Chatfield, C. (1995). Problem Solving: A Statistician's Guide (2nd ed.). Chapman and Hall. ISBN 978-0412606304.

Prior distribution, Andrew Gelman Volume 3, pp 1634–1637, http://www.stat.columbia.edu/~gelman/research/published/p039-_o.pdf 

Shearer, C. (2000). The CRISP-DM model: the new blueprint for data mining. J Data Warehousing; 5:13—22.

Judd, Charles and McCleland, Gary (1989). Data Analysis. Harcourt Brace Jovanovich. ISBN 0-15-516765-0.

Carifio, James and Perla, Rocco J. (2007). Ten Common Misunderstandings, Misconceptions, Persistent Myths, and Urban Legends about Likert Scales and Likert Response Formats and Their Antidotes. Journal of Social Sciences. 3 (3): 106–116. DOI:10.3844/jssp.2007.106.116