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Portals

Today, information from web sites is not only served through static web sites, but also through focused and customized gateways targeted at a specific customer segment. Towards that goal, portals have gained significant popularity in the past few years as an efficient, convenient, and effective way of organizing, aggregating, and customizing information for users. Portals are particularly effective in enterprises, where the challenges of information management and delivery are overwhelming. They can offer an approach to leveraging existing IT investments and seamlessly integrating diverse functionality through a single, user-friendly channel.

Broadly, the features offered by portals are as follows:

  • Content Management and Aggregation: Content can be effectively and efficiently managed to provide a single consistent view of the enterprise to a user. Disparate enterprise applications serving information through multiple outlets can be aggregated into a single channel.
  • Personalization and Customization: When content is aggregated and users are served through a single channel, personalizing and customizing the content provides added usability. Storing and remembering preferences gives an incentive for users to build a portal that best serves their time and interests.
  • Search: A portal, being the entrance to all applications and content, is almost expected to provide search functionality. Portals have varying levels of integration with search functionality across content in the enterprise. Portals can either come with limited search capabilities built into them, or they can provide easy hooks to other standalone search engines that are already available in the enterprise.
  • Seamless Authentication: Authentication, single sign-on, and authorization are various techniques to control access to applications. When users access applications independently, they are required to provide credentials separately for each application. When a portal integrates all these applications, it also provides an easy way to manage credentials beyond a single application, seamlessly allowing access to other enterprise applications without logging in again. This results in better usability and decreased exposure to security threats.
  • Collaboration: This is a feature that has gained popularity in the recent years. A single platform for all enterprise applications usually results in better collaboration among various application owners. However, with growing interest in social networking and collaborative efforts, portals are now increasingly offering added features as a part of their value-added set. Having all of the users residing on a single platform provides a great opportunity for the portal to facilitate easy information exchange and collaboration between the users.
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