- Social Paper
- XINTIANDI
- 1563字
- 2021-04-29 14:11:10
A VISION OF THE FUTURE 遇見未來
In the near future, what clothes will we wear and where will they be designed? What food will we eat and how will we buy it? And how will our lives be more convenient, social, fun and healthy? XINTIANDI is developing three concepts – Social House, Foodie Social and Design Social – that aim to answer these questions and more. We introduce them here.
在不久的將來，我們會穿著什么樣的服裝？它們又是如何被設計的呢？未來的食物長什么樣？我們又會通過什么方式進行購買？未來的生活將如何變得更便捷、更互動、更有趣、更健康呢？新天地描繪了三種未來場景來回應這些設想：Social House、Foodie Social和Design Social，歡迎來到未來。
SOCIAL HOUSE by XINTIANDI
Social House by XINTIANDI is an eclectic social space infused with the concept “New Retail”. It will introduce visitors to the latest in art, culture, design, gastronomy and technology by creating a diversified commercial ecosystem that incorporates shops, bars and restaurants, and social spaces. The space will empower urban social interaction, and will bring forth shared values of community.
Social House by XINTIANDI是一個復合型新零售社交空間。通過打造一個集合零售、休閑、餐廳及社交空間的多元商業生態系統，讓公眾與最前沿的文化藝術、設計、美食、科技不期而遇。以多樣化的空間賦能空間都市社交體驗，構建社群的共同價值。
THE STORES
復合式商業體驗
A mixture of lifestyle stores – book shops, florists – blend in with cafes and restaurants to create a dynamic retail ecosystem.
各類生活方式業態在這里交織，書店、花屋，咖啡館、餐廳等不同商業區塊有機組合成富有活力的零售生態系統。
WELLNESS
品質人生
The concept of wellness will play an important role at Social House, which is why there's a gym here, as well as activities such as cooking classes, where you can spend time with like-minded friends.
“品質生活”的理念始終貫穿在Social House中，你可以選擇來一場健身運動，或者報名參與一次烹飪教學，和志趣相投的伙伴共度品質時光。
IN THE OPEN
開放無界
At Social House, the borders between stores and cafes will merge, encouraging social interaction and creating a frictionless experience.
在Social House，不同商業店面之間的物理界限被消解，以此鼓勵互動參與、創造開放無界的社交體驗。
FOODIE SOCIAL
Foodie Social is a new type of food destination that incorporates elements of the food market, the upmarket restaurant, the sharing kitchen, and the pop-up food stall. It is a place where visitors can buy fresh produce, join a cooking class, or organise a food-related event. Foodie Social will encourage interaction not just among foodies but locals that live nearby, and will become an exciting social destination.
Foodie Social是一種分享美食的全新體驗方式。這里不僅集合了食物集市、高端餐廳、共享廚房和美食快閃區域，到訪者還可以在現場采新鮮食材、參與烹飪課程亦或是組織美食相關的活動。除了鼓勵吃貨之間的社群互動，Foodie Social還將積極帶動周邊的居民參與其中，進而演化成一個令人期待的美食社交目的地。
FROM FARM TO FOODIE SOCIAL
從農場到餐桌
Foodie Social will include a market space where visitors can buy fresh produce delivered from high-quality farms. New pay technologies will be introduced, enabling a frictionless retail experience.
在Foodie Social的市集上，你可以采購到從高品質農場直送的新鮮農副產品。現場還會應用最新的支付技術，以實現無縫流暢的零售體驗。
BUY TO COOK
即購即煮
Foodie Social will also feature cooking areas, providing visitors with the opportunity to buy fresh produce and cook it almost immediately on site.
烹飪體驗是Foodie Social的一大亮點，在這里訪客可以體驗從采購新鮮食材到現場烹飪的一站式服務。
CHEF'S TABLE
主廚餐桌
The destination will allow chefs to test new ideas by providing them with the opportunity to oversee a pop-up restaurant, and allowing visitors to sample dishes unavailable elsewhere.
主廚們可以在此設立快閃美食區域以實驗他們的創意菜品，消費者則可以在這個快閃空間內進行試菜賞味，一嘗別處無它的特色餐食。
DESIGN SOCIAL
Design Social will be a new kind of fashion ecosystem. It will be a destination for visitors to come and buy the best in contem-porary fashion, especially from Chinese designers, but it will also act as a fashion community social platform. Young designers will be provided with workspaces in which to develop their brands, and will be afforded various kinds of industry training and advice, and will be privy to a fashion fund. There will also be showrooms and catwalks for designers to showcase their work.
Design Social是一種新型的時尚產業生態系統。它不僅匯聚了當代設計，特別是中國本地原創設計精品，更是一個時尚界社群的交流平臺。青年設計師在共享工作空間中自由發揮創意；亦可借此平臺獲得全方位的行業輔導與方向建議。設計師們有機會獲得資金扶持的同時，更有機會在專業的showroom和時裝周走秀上向業內人士與公眾呈現作品。
WALKING THE WALK
秀場無休
As well as offering spaces in which to work, Design Social will provide spaces for designers to showcase their work, including catwalks for shows during Shanghai Fashion Week.
除了共享的辦公空間，Design Social還特別為設計師們提供作品展示機會與平臺，如上海時裝周期間的時裝走秀等。
A SPACE TO WORK
工作無間
Design Social will provide up-and-coming Chinese designers with room to work within a shared, collaborative design studio space.
Design Social為具有發展潛力的中國設計師提供共享的協作式設計工作空間。
LIMITED EDITIONS
限量定制
As part of its fashion ecosystem, Design Social will also provide designers with the opportunity to create pop-up shops, giving fashion dilettantes the chance to buy new and rare pieces first, and helping designers to understand what kind of clothes are popular among buyers.
作為Design Social時尚生態中的一部分，快閃式商店將提供給時尚弄潮兒們搶購新款潮流限定商品的獨家機會，也助力設計師更好地理解什么樣的設計會受到消費者的歡迎。