遠雄上海營銷展示中心Farglory Shang hai Marketing Center

設(shè)計公司：玄武設(shè)計

設(shè)計師：黃書恒、歐陽毅、陳新強

項目地址：中國上海

建筑面積：約148平方米

主要材料：鏡面不銹鋼、鋼琴烤漆、墨鏡噴砂

攝影師：王基守

 

As the touchstone of Farglory Group in mainland, designer Huang Shuheng attaches great importance to the design of this marketing center. In order to strengthen the image of Shen Geng Technological Architecture Company, the designer borrows the steel armour as the main decorative element, adding advanced and technological interactive installation and hard and soft furnishing, fulfilling the inspiration for technological residence.

As for the space arrangement, the delicate planning embodies the vision tensility, abandoning pure business scenarios, the design based on spiritual architectural core value and highlights the different aim of exhibition. For detailed design, the design focus on different materials and through saturation, shape, patch work and combination, the entire exhibition surpass the design art of Pu Luo life style.

作為遠雄建設(shè)進軍大陸市場的試金石，設(shè)計師黃書恒擔(dān)當(dāng)遠雄上海營銷展示中心的設(shè)計大任自然馬虎不得，為強化建設(shè)公司一直以來深耕科技建筑的企業(yè)形象，援引變形金鋼的鋼甲造型作為空間主要元素，融入先進科技的互動裝置，偕同軟硬件共構(gòu)裝設(shè)，實踐對科技美宅的向往。

在空間布局上，精心規(guī)劃參觀劇情，體現(xiàn)收放自如的視覺張力，跳脫單純商業(yè)化的情境，以形而上的建筑核心價值，突顯差異化的展銷宗旨；在細部裝設(shè)方面，著重不同材質(zhì)的個性表現(xiàn)，透過彩度、造型以拼接、組合技巧將之融為一體，展現(xiàn)凌駕于普羅生活型態(tài)的設(shè)計工藝。