Filledwithplentyofexamplesandcarefulexplanations,thisstep-by-stepguideteachesyoutobuildasubscription-basedbusinesssitewithJoomla!.Thissitewillevolvechapterbychapterasyouapplythetechniquesandtheorythatyouarelearningtoit.Youwillstartbylookingattheenvironmentinwhichyoudevelop,settingyourselfupwiththerighttoolstodevelopaprofessionalsiteaseffectivelyandefficientlyaspossible.Thenyouwillmoveontosettingthepurposeofoursite,andwhyitisimportanttohaveaclearpurposeandgoalsforyoursitebeforeyouevereveninstallJoomla!.Youwillbegintolookthroughchoosing,installingandcustomizingextensions,andproceedtoworkonyoursamplesubscriptionsiteasapracticalexampleoftheinformationcoveredineachchapter.Finallyyouwilllookathowtomarketandmonetizeyoursitetoensurethemaximumsuccessforyoursite.ThisbookiswrittenforpeoplewithbasicknowledgeofJoomla!whowanttoexpandtheirskillsandmovefromsimplyassemblingextensionsandinstallingatemplatetotrulycustomizingtheirownsite.ReadersareexpectedtohavefunctionalknowledgeofJoomla!andaverybasicunderstandingoftermssuchasFTP,PHP,HTML,CSS,JavaScript,eveniftheyhavenorealknowledgeoftheworkingsbehindtheseterms.ThisbookdoesnotcovertopicssuchasinstallingJoomla!andextensions,orcreatingcontent.TheidealreaderisonewhowishestobuildasuccessfulbusinesswebsiteusingJoomla!andisinterestedinmakingaswellassavingmoneybyapplyingprofessionaltoolsandtechniquestothedevelopment,monetization,andmarketingoftheirsite.Non-businessfocussedsiteownerscanstillbenefitgreatlyfromthebook,however,iftheywishtoaddalevelofprofessionalismtotheirwork.