目錄(166章)
倒序
- coverpage
- WordPress Search Engine Optimization Second Edition
- Credits
- About the Author
- About the Reviewers
- www.PacktPub.com
- Support files eBooks discount offers and more
- Preface
- What this book covers
- What you need for this book
- Who this book is for
- Conventions
- Reader feedback
- Customer support
- Chapter 1. Getting Started – SEO Basics
- Introducing SEO
- Improving your rank on all search engines
- Exploring the changing nature of search engines
- Understanding a search engine's inner workings
- Preparing the index
- Querying the index
- Exploring on-page search ranking factors
- Weighing search factors
- Understanding the search algorithm
- Ranking factor – body content
- Serious ranking power – title tags and meta tags
- Making perfect title tags
- Using heading tags (h1 h2 h3)
- Optimizing code quality and load speed
- Menus internal navigation and link structure
- Image filenames and alt tags
- Text attributes – bold italics and underline
- Ranking factor – high page count
- Fodder for search engines – fresh content
- Using the subtle power of outbound links
- Understanding off-page ranking factors
- Avoiding over-optimization
- Converting visitors to customers – the third spoke of SEO
- Summary
- Chapter 2. Optimizing WordPress for SEO
- Setting goals for your business and website and getting inspiration
- Knowing what WordPress already does for your SEO
- Creating reliable and text-based navigation
- Engaging visitors with built-in collaboration contribution and community building
- Understanding what WordPress doesn't do for your SEO
- Summary
- Chapter 3. Researching and Working with Keywords
- Building your site's foundation with keyword research
- Understanding relevance and the effect of short tail and long tail keywords
- Spotting keyword popularity patterns with Google Trends
- Identifying and developing your initial keyword profile
- Building keyword lists with common qualifiers
- Employing the human touch in keyword research
- Learning how customers engage in local search
- Prioritizing keywords
- Finding new keywords with Google AdWords
- Summary
- Chapter 4. Understanding Technical Optimization
- Choosing a keyword-rich domain name
- Buying/acquiring domain names
- Creating an effective WordPress permalink structure
- Highly customized permalinks
- Optimizing your Page/Post titles and title tags
- Crafting title tags
- Creating perfectly-sized title tags
- Crafting Page/Post titles
- Optimizing meta tags
- Configuring WordPress to generate meta descriptions
- Best practices for meta descriptions
- A dead HTML element – meta keyword tags
- Optimizing your body content
- Optimizing heading tags
- Optimizing WordPress templates
- Improving rankings with optimized images
- The ultimate WordPress robots.txt file
- Optimizing with the XML Sitemaps plugin for WordPress
- SEO power tool – Google Webmasters
- Summary
- Chapter 5. Creating Optimized and Engaging Content
- Engaging visitors with your content
- Writing effective titles and headlines
- Transcending bland keyword-rich titles
- Organizing your content with WordPress tags
- Creating keyword-aware content
- Keeping it natural
- Avoiding automated content plugins
- Writing for your audience
- Providing quality information
- Writing to get results
- Developing your writing style
- Narrative styles
- Structuring your content using taxonomy and hierarchy
- Managing your categories with plugins
- Hiring a writer
- Summary
- Chapter 6. Link Building
- Understanding the importance of backlinks
- Distinguishing between dofollow and nofollow links
- Authority links – what they are and why you want them
- Link anchor text
- How to measure your inbound links
- Securing links through link directories
- Building links with infographics
- Link building by commenting on blogs and forums
- Building links through direct link requests
- Summary
- Chapter 7. Using Social Media
- What is a search engine?
- Going viral with social media
- Using LinkedIn to promote your business or website
- Microblogging with Twitter for business
- Using social bookmarking sites to promote your business
- Choosing a social bookmarking site
- Leveraging Facebook for a business or blog
- Encouraging sharing on Pinterest and photo sharing sites
- Encouraging Twitter posts and the Tweet This plugin
- Taking social media too far
- Promoting your business or blog with YouTube
- Summary
- Chapter 8. Avoiding Black Hat Techniques
- Typical black hat techniques
- Google Webmaster Guidelines
- Diagnosing a Google ranking ban penalty or filter
- Clearing a Google penalty
- Avoiding black hat techniques and purveyors who promote them
- Summary
- Chapter 9. Avoiding SEO Mistakes
- Pursuing the wrong keywords
- Poor internal anchor text
- Flash JavaScript image links and other non-readable content
- Poor site architecture
- Over-optimization
- Jumping the gun and the sandbox
- Using free hosted domains
- Forgetting verification tools
- Ignoring local directory listings
- Summary
- Chapter 10. Testing Your Site and Monitoring Your Progress
- Google Analytics
- Using Google Analytics
- Google Webmasters/Search Console
- Checking your website's code with a HTML Validator
- Checking your inbound link count with Bing Webmaster
- Monitoring ranking positions and movement with Rank Tracker
- Monitoring backlinks with Majestic SEO
- Summary
- Appendix A. WordPress SEO Plugins
- All in One SEO Pack
- Yoast SEO
- Gravity Forms Contact Form Mailer
- Contact Form 7
- Duplicate Post
- Broken Link Checker
- Google XML Sitemaps
- Akismet
- Wordfence
- WP Super Cache
- WPtouch
- WooCommerce
- Yet Another Related Posts Plugin
- FooBox HTML & Media Lightbox
- Appendix B. Other SEO Resources
- Online forums
- Google's tools for website owners
- Other helpful SEO tools
- Index 更新時間：2021-07-09 21:29:49
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