目錄(124章)
倒序
- coverpage
- Infusionsoft Cookbook
- Credits
- About the Author
- Acknowledgments
- About the Reviewers
- www.PacktPub.com
- Support files eBooks discount offers and more
- Preface
- What this book covers
- What you need for this book
- Who this book is for
- Conventions
- Reader feedback
- Customer support
- Chapter 1. Pre-Flight Checks
- Introduction
- Setting up your user signature
- Configuring your calendar
- Connecting your Facebook account
- Connecting your Twitter account
- Configuring your company's logo
- Configuring the CAN-SPAM address block
- Creating new users
- Chapter 2. Critical Tools for Mastery
- Introduction
- Creating custom fields
- Using merge fields
- Using campaign merge fields
- Using campaign links
- Creating tags for database segmentation
- Using internal forms for workflow
- Using note templates for workflow
- Creating great user experiences with tasks
- Installing campaign templates from the Marketplace
- Connecting web forms together
- Chaining campaigns together
- Working daily out of My Day
- Chapter 3. Attracting Leads and Building Your List
- Introduction
- Creating a Contact Us form
- Building a lead magnet delivery
- Maximizing social sharing of your e-mails
- Collecting leads from in-person events
- Leveraging offline media for lead generation
- Creating a simple referral request
- Building an automated Twitter offer
- Growing your social media following
- Building an inbound phone call lead capture
- Creating a PPC lead generation funnel
- Setting up web analytics
- Chapter 4. Selling Products Online and Getting Paid
- Introduction
- Setting up your merchant account
- Creating products and subscriptions
- Building order forms
- Implementing an automated cart abandon follow-up
- Collecting failed automated billing attempts
- Creating a one-click upsell
- Building a one-click upsell or downsell chain
- Chapter 5. Selling with a Sales Team
- Introduction
- Setting up a sales pipeline
- Working sales opportunities
- Using round robins for sales teams
- Saving time with FAQ workflows
- Sending automated appointment reminders
- Merging custom opportunity fields into e-mails
- Setting up lead scoring
- Automating based on lead score achievement
- Building a long-term prospect nurture
- Chapter 6. Wowing New Customers with Great Experiences
- Introduction
- Segmenting by last purchase date
- Building a new customer welcome campaign
- Creating a customer satisfaction survey
- Asking for testimonials automatically
- Setting up a birthday collection mechanism
- Building automated Happy Birthday messages
- Chapter 7. Wowing Existing Customers with Great Experiences
- Introduction
- Updating a soon-to-be-expired credit card automatically
- Re-engaging inactive e-mails in your database
- Building a Vaynerchuk opt-out
- Setting up a basic referral partner program
- Building a referral partner sign-up form
- Chapter 8. Administrative - Conquer Internal Chaos
- Introduction
- Reconciling hard bounced e-mail addresses
- Tracking e-mail engagement levels
- Filtering out new hire applicants
- Creating a true e-mail preferences center
- Using lead sources to track ROI
- Managing campaign model variations with versioning
- Adding groups of contacts to a campaign sequence
- Checking for duplicate contact records
- Cleaning up duplicate contact records
- Collecting W-9 forms from referral partners automatically
- Chapter 9. Your Dashboard and Reporting - Make Better Decisions
- Introduction
- Creating a saved search or report
- Adding custom statistics to your dashboard
- Configuring your dashboard
- Setting a user's default start page
- Automating saved search or report delivery
- Building the perfect sales rep dashboard
- Reporting on who is in a campaign
- Reporting on who is in (or was in) a specific campaign sequence
- Reporting on who is queued to receive a specific campaign step
- Reporting on who received a specific campaign step
- Reporting on who completed a specific campaign goal
- Chapter 10. Pushing the System with Hacks
- Introduction
- Creating a custom confirmation link inside campaign builder
- Creating a custom unsubscribe link inside campaign builder
- Triggering automation from an e-mail open
- Sending form submissions to different thank you pages based on custom fields
- Adding a calendar dropdown to date type fields on forms
- Hiding order forms until a link is clicked
- Using images as form submit buttons
- Making any text a social sharing link
- Making any link an unsubscribe link
- Creating an evergreen sales funnel with an expiring offer
- Index 更新時間：2021-07-09 21:17:51
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