Salesforceistheworld'sleadingCustomerRelationshipManagement(CRM)software,helpingbusinessesconnectwiththeirconstituentsandpartners.Thisbookwillgiveyouacomprehensiveintroductiontomanagingsales,marketing,customerrelationships,andoveralladministrationforyourorganization.You'lllearnhowtoconfigureanduseSalesforceformaximumefficiencyandreturnoninvestment.You'llstartbylearninghowtocreateactivities,manageleads,anddevelopyourprospectsandsalespipelineusingopportunitiesandaccounts,andthenunderstandhowyoucanenhancemarketingactivitiesusingcampaigns.Packedwithreal-worldbusinessusecases,thisSalesforcebookwillshowyouhowtoanalyzeyourbusinessinformationaccuratelytomakeproductivedecisions.Asyouadvance,you'llgettogripswithbuildingvariousreportsanddashboardsinSalesforcetoderivevaluablebusinessinsights.Finally,you'llexploretoolssuchasprocessbuilder,approvalprocesses,andassignmentrulestoachievebusinessprocessautomationandsetoutonthepathtobecomingasuccessfulSalesforceAdministrator.Bytheendofthebook,you'llhavelearnedhowtouseSalesforceeffectivelytoachieveyourbusinessgoals.