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WordPress 3 Search Engine Optimization
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Index
Thisisapractical,hands-onbookbasedaroundsoundSEOtechniquesspecificallyappliedtoWordPress.Eachchapterstartswithabriefoverviewoftheimportantconceptsthenquicklymovesintopracticalstep-by-stepactionsyoucantakeimmediately.Throughoutthebook,you'llgetclearinstructionsanddetailedscreenshots,soyoucanseeexactlywhattodoeachstepoftheway.ThisbookiswrittenforanyoneusingWordPress,rangingfromownersofbusinesssitestowebsitedevelopersandblogowners.AnyWordPressuserwhowantstosellproductsorservices,orsendoutamessagetotheworldwillfindthatgettingbetterrankingsinthesearchengineswillhelpthemreachtheirgoalfaster.SomepriorknowledgeofWordPressisexpectedbutnopriorknowledgeofsearchengineoptimizationisneededforthisbook.Readerswillgetadeeperlevelofknowledgeonhowtomaketheirwebsiterankbetterandattractmorevisitors.
目錄(126章)
倒序
- 封面
- 版權(quán)信息
- Credits
- Foreword
- About the Author
- About the Reviewers
- www.PacktPub.com
- Support files eBooks discount offers and more
- Preface
- What this book covers
- What you need for this book
- Who this book is for
- Conventions
- Reader feedback
- Customer support
- Chapter 1. Getting Started: SEO Basics
- Introducing SEO
- Improving your rank on all search engines
- Exploring the changing nature of search engines
- Understanding a search engine's inner working
- Exploring on-page search ranking factors
- Understanding off-page ranking factors
- Converting visitors to customers: the third spoke of SEO
- Summary
- Chapter 2. Customizing WordPress Settings for SEO
- Setting goals for your business and website and getting inspiration
- Knowing what WordPress already does for your SEO
- Understanding what WordPress doesn't do for your SEO
- Summary
- Chapter 3. Researching and Working with Keywords
- Building your site's foundation with keyword research
- Understanding relevance and the effect of short-tail and long tail keywords
- Developing a powerful long tail search strategy
- Researching keyword search volume with online keyword tools
- Identifying and developing your keywords
- Gathering keywords: Thinking about your customer's (imperfect) intent
- Tuning and honing your keyword list
- Finding new keywords
- Summary
- Chapter 4. Understanding Technical Optimization
- Choosing a keyword-rich domain name
- Creating an effective permalink structure
- Optimizing your Page/Post titles and title tags
- A dying HTML element: meta keyword tags
- Optimizing your body content
- Optimizing heading tags
- Improving rankings with optimized images
- The ultimate WordPress robots.txt file
- Optimizing with the XML Sitemaps plugin for WordPress
- SEO power tool: Google Webmaster Central
- Summary
- Chapter 5. Creating Optimized and Engaging Content
- Engaging visitors with your content
- Writing effective titles and headlines
- Using WordPress tags
- Creating keyword-rich content
- Avoiding automated content plugins
- Writing for your audience
- Writing to get results
- Developing your writing style
- Structuring your content using taxonomy and hierarchy
- Hiring a writer
- Summary
- Chapter 6. Link Building
- Understanding the importance of backlinks
- Authority links: what they are and why you want them
- Link anchor text
- Site-wide links and footer links
- Repetitive links from common IP addresses
- How to measure your inbound links
- Getting links through link directories
- Building links with super directories: Yahoo! directory and DMOZ
- Building links with article submission sites and directories
- Link building by commenting on blogs and forums
- Building links through direct link requests
- Building links by creating link bait
- Summary
- Chapter 7. Using Social Media
- What is a search engine?
- Going viral with social media
- Using LinkedIn to promote your business or website
- Microblogging with Twitter for business
- Using social bookmarking sites to promote your business
- Leveraging Facebook for a business or blog
- Building a Facebook landing page
- Automating Facebook updates with FacePress II
- Going viral with the Share on Facebook plugin (and several others)
- Automating twitter posts with Tweet This
- Promoting your business or blog with YouTube
- Summary
- Chapter 8. Avoiding the Black Hat Techniques
- Typical black hat techniques
- Google Webmaster Guidelines
- Diagnosing a Google ranking ban penalty or filter
- Clearing a Google penalty
- Avoiding black hat techniques and purveyors who promote them
- Summary
- Chapter 9. Avoiding SEO Mistakes
- Pursuing the wrong keywords
- Poor internal anchor text
- Flash JavaScript image links and other non-readable content
- Poor site architecture
- Over-optimizing to improve ranking
- Jumping the gun
- Using free hosted domains
- Forgetting verification tools
- Ignoring local directory listings
- Paying for clicks when you rank organically
- Leaving stray pages in Google's index
- Failing to produce fresh new content
- Summary
- Chapter 10. Testing Your Site and Monitoring Your Progress
- Google Analytics
- Google Webmaster Tools
- Checking your website's code with an HTML Validator
- Checking your inbound link count with Yahoo! Site Explorer
- Monitoring ranking positions and movement with Rank Tracker
- Monitoring backlinks with majestic SEO
- Summary
- Appendix A. WordPress SEO Plugins
- All in One SEO Pack
- Appendix B. Other SEO Resources
- Online forums
- Google Webmaster Tools
- Other helpful SEO tools
- Index 更新時間：2021-04-09 21:15:56
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